WMMQ (94.9 FM) is an American classic rock radio station licensed to East Lansing, Michigan. The station is owned by Townsquare Media. What is now the current incarnation of WMMQ began broadcasting in 1963 as WVIC-FM, the sister station to WVIC (730 AM, now sports formatted WVFN). The station aired an MOR format. In the early 1970s, WVIC switched to Top 40 and "owned" the college crowd, and became one of the top-rated stations in Lansing. The manager and part owner was Bob Sherman, who also did sports. Morning man and music director Bruce Buchanan (Charlie Tuna on air), who was fired for leaving a radio station softball team game at 11 p.m. to get some sleep for the following morning's show, went on to debut WHNN in Bay City in August of 1973. Buchanan later became ops manager of KVIL Dallas. Another alumnus was Kevin McCarthy, who went to Dallas and was inducted into the Texas Hall of Fame. WVIC dropped out of the simulcast and became sports-talk WVFN in June 1992. More information...
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