KAWO (104.3 FM, "Wow Country 104.3") is a commercial radio station located in Boise, Idaho. KAWO airs a country music format branded as "Wow Country 104.3". Until 2007, the station was called "My Country 104.3" and its call letters were KTMY. The station started operating on July 15, 1979, with the first Album-oriented rock station in the Boise market as Q-104 (KIDQ). In January 1985, the station was switched to an adult contemporary format with KUUB as the call letters branding as KWB FM 104. However, the call letters and the branding were short-lived and changed the call letters to KLTB with a new branding as K-Lite 104 FM in March that same year. The shift left Boise without an AOR station for nearly a year until KJOT (J-105) switched from country to AOR in late 1985. KLTB was switched to oldies as Kool 104 (later known as Kool Oldies 104.3) until January 2006 when then-owner Clear Channel Communications switched from oldies to a country format. The new format brought new call letters, KTMY, and new positioning as My Country 104.3. More information...
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