WPIG (95.7 FM) is a radio station located in Olean, New York. Branded as "95.7 The Big Pig", the station operates a broad-based country music format. It is owned by Seven Mountains Media. The station originally signed on as WHDL-FM in 1949 and in its early years was affiliated, like most upstate New York FMs of the time, with WQXR-FM in New York City. James F. Hastings, later a U.S. Congressman, ran the station from 1952 to 1966. The call sign was changed from WHDL-FM to WEBF-FM in recognition of station owner E. Boyd Fitzpatrick. During the 1980s, the station aired what today's jockeys pejoratively referred to as an "elevator music" (likely something along the lines of middle-of-the-road, beautiful music or easy listening) format. In September 1988, under new ownership, the station was known as WOLN (not to be confused with FM 91.3, the public radio station that currently uses the callsign) with an adult contemporary format. A year later, on September 29, 1989, the call sign was changed to WPIG. Later, on November 6, mirroring the national trend, the station switched formats to the rapidly burgeoning country music format and became known as "The Big Pig 95.7, Today's Sizzlin' Country." It has held the same slogan, branding, and format ever since, for 30 years as of 2019; it thus has the longest uninterrupted and active run with the same format in the Southwestern New York region. More information...
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