WSAR (1480 AM) is a commercial radio station licensed to Fall River, Massachusetts. Its studios and transmitter site are located in Somerset, Massachusetts. Its transmitter power output is 5,000 watts unlimited hours, using two towers in a fulltime directional pattern. WSAR's format is news/talk and sports. It used to be a full-service music station playing top 40 music. It carries live game coverage for the Boston Red Sox, New England Patriots and the Boston Celtics. WSAR was first licensed on July 3, 1923, to the Doughty & Welch Electric Company in Fall River, on 1180 kHz with 10 watts. The call letters were randomly assigned from a sequential roster of available call signs. (Some station histories list a start date of September 21, 1921, however this is inconsistent with contemporary records, and Doughty & Welch later described a June 20, 1923, test transmission as the "first Fall River broadcast of radio music".) In 1924, power was increased to 100 watts. In 1926, WSAR's slogan was reported to be the town's traditional "Fall River Looms Up". More information...
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