WUPE-FM (100.1 MHz) is a classic hits radio station owned by Townsquare Media. Licensed to North Adams, Massachusetts, United States, WUPE-FM serves Pittsfield. The station went on the air July 12, 1964, as WMNB-FM, owned by the Hardman family along with WMNB (1230 AM) and the North Adams Transcript. The Hardmans sold Northern Berkshire Broadcasting to Donald A. Thurston in 1966; the company became Berkshire Broadcasting after the purchase of WSBS in Great Barrington in 1968. By 1973, WMNB-FM had a beautiful music format, separately-programmed from the AM station (though even at WMNB-FM's inception the two stations did not duplicate more than thirty percent of their programming). The callsign was modified to simply WMNB on January 30, 1988, after the AM station was renamed WNAW. During the mid-1990s, WMNB's format incorporated smooth jazz and soft adult contemporary programming; as a whole, however, it remained one of the few remaining beautiful music stations. More information...
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