Xiaohongshu (Chinese: 小红书; pinyin: xiǎohóngshū) is a social media and e-commerce platform. It has been described as "China's answer to Instagram". As of 2019, Xiaohongshu had over 300 million registered users and the number of monthly active users is over 85 million. 70% of its users are reportedly born after 1990, and nearly 90% of them are female. The app allows users and influencers to post, discover and share product reviews, most frequently related to beauty and health. Travel bloggers are also known to regularly post content regarding tourism and leisure destinations on the platform. Xiaohongshu also operates RED Mall, which sells international products to Chinese users. More information...
According to PR-model, xiaohongshu.com is ranked 109,130th in multilingual Wikipedia, in particular this website is ranked 109,851st in English Wikipedia.
The website is placed before musicload.de and after ciudaddevalparaiso.cl in the BestRef global ranking of the most important sources of Wikipedia.
