Chi Forest (Beijing) Food Technology Group Co., Ltd. (Chinese: 元气森林; pinyin: Yuánqì Sēnlín) is a Chinese beverage company that focuses on low-calorie sparkling drinks and flavored teas. The company was originally founded in 2016 as Genki Forest by Tang Binsen. Tang was a tech entrepreneur who previously founded ELEX Technology (creator of Clash of Kings) before selling it off for $434 million in 2014. Frustrated at the overwhelming dominance of Tencent and NetEase in the gaming sector, Tang decided to switch to consumer goods, in particular the beverage sector, which he believed was yet to be transformed by technology. Tang also founded Challenjers Venture, a venture capital firm that focused on companies in the FMCG sector. More information...
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