Zoo York is an American company focused on the skateboarding market. The company currently commercialises skateboards, t-shirts, hoodies, windbreakers, hats, fanny packs. The company's name was taken from one of NYC's oldest skate crews, Soul Artists of Zoo York. The company was founded in 1993 by skateboarders Rodney Smith, Eli Morgan Gesner, and Adam Schatz, who started their own business after Smith's company, Shut, lost a legal battle over trademark infringement. The company established itself as the major firm in the East Coast due to the adding of graffiti and hip-hop culture to their designs. The company was first sold to Marc EckÅ in 2001, and four years later the Zoo York brand sold the rights to use its name to the Iconix Brand Group. More information...
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