Bass, Frank M. Management Science, 50, 12, 2004, pàg. 1833–1840. DOI: 10.1287/mnsc.1040.0300. «Perhaps the first thing to notice about the paper that has come to be known as the "Bass Model" (Bass 1969) is the title. It contains a typo. The paper was published with the title: "A New Product Growth for Model Consumer Durables." The correct title should be: "A New Product Growth Model for Consumer Durables."»
