A Technique to Bridge the Gap Between Marketing and IT. In: Harvard Business Review. 6. Juni 2013, ISSN0017-8012 (hbr.org [abgerufen am 17. April 2021]).
A Technique to Bridge the Gap Between Marketing and IT. In: Harvard Business Review. 6. Juni 2013, ISSN0017-8012 (hbr.org [abgerufen am 17. April 2021]).