Markenführung (German Wikipedia)

Analysis of information sources in references of the Wikipedia article "Markenführung" in German language version.

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bibliotheksportal.de

doi.org

  • Charles Spence: Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism. In: Journal of Consumer Psychology, Brand Insights from Psychological and Neurophysiological Perspectives. 22, Nr. 1, Januar 2012, S. 37–54. doi:10.1016/j.jcps.2011.09.004.
  • Schallehn, Mike; Burmann, Christoph, Riley, Nicola: Brand authenticity: model development and empirical testing. Hrsg.: Journal of Product & Brand Management. 23. Auflage. Nr. 3, 2014, S. 192–199, doi:10.1108/JPBM-06-2013-0339.

google.de

books.google.de

serviceplan.blog

willowmarketing.com