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Georgia Liadeli, Francesca Sotgiu, Peeter W.J. Verlegh: A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales. In: Journal of Marketing. Band87, Nr.3, Mai 2023, ISSN0022-2429, S.406–427, doi:10.1177/00222429221123250 (sagepub.com [abgerufen am 19. April 2024]).
Georgia Liadeli, Francesca Sotgiu, Peeter W.J. Verlegh: A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales. In: Journal of Marketing. Band87, Nr.3, Mai 2023, ISSN0022-2429, S.406–427, doi:10.1177/00222429221123250 (sagepub.com [abgerufen am 19. April 2024]).
Mark Bonchek: Making Sense of Owned Media. In: Harvard Business Review. 10. Oktober 2014, ISSN0017-8012 (hbr.org [abgerufen am 10. Februar 2020]).