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Mundpropaganda (German Wikipedia)

Analysis of information sources in references of the Wikipedia article "Mundpropaganda" in German language version.

refsWebsite
Global rank German rank
9doi.org
2nd place
3rd place
3zdb-katalog.de
123rd place
6th place
1woerterbuchnetz.de
3,059th place
209th place
1wuv.de
8,107th place
509th place
1gabler.de
low place
676th place
1google.at
3,015th place
242nd place
1web.archive.org
1st place
1st place
1abufara.com
low place
low place
1jstor.org
26th place
153rd place
1sciencedirect.com
149th place
298th place

abufara.com

  • Greg Nyilasy: Word of Mouth: What We Really Know – And What We Don’t. In: Justin Kirby, Paul Marsden (Hrsg.): Connected marketing: the viral, buzz and word of mouth revolution. Butterworth-Heinemann, Oxford 2006, ISBN 0-7506-6634-X, S. 163–165 (abufara.com [PDF]).

doi.org

  • Francis A. Buttle: Word of mouth: understanding and managing referral marketing. In: Journal of Strategic Marketing. Band 6, Nr. 3, 10. Januar 2011, S. 243, doi:10.1080/096525498346658.
  • Bettina Lis, Simon Korchmar: Digitales Empfehlungsmarketing: Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM). Springer Gabler, Wiesbaden 2013, ISBN 978-3-658-01008-9, S. 6, doi:10.1007/978-3-658-01008-9.
  • Robert A. Westbrook: Product/Consumption-Based Affective Responses and Postpurchase Processes. In: Journal of Marketing Research. Band 24, Nr. 3, 1987, S. 258–270, doi:10.2307/3151636, JSTOR:3151636.
  • Thorsten Hennig-Thurau, Gianfranco Walsh, Gianfranco Walsh: Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet. In: International Journal of Electronic Commerce. Band 8, Nr. 2, 1. Dezember 2003, S. 51, doi:10.1080/10864415.2003.11044293.
  • Stephen W. Litvin, Ronald E. Goldsmith, Bing Pan: Electronic word-of-mouth in hospitality and tourism management. In: Tourism Management. Band 29, Nr. 3, 1. Juni 2008, S. 459, doi:10.1016/j.tourman.2007.05.011.
  • Eugene W. Anderson: Customer Satisfaction and Word of Mouth. In: Journal of Service Research. Band 1, Nr. 1, 1. August 1998, ISSN 1094-6705, S. 6, doi:10.1177/109467059800100102.
  • Konstantin Ripperger, Markus Appel: Word-of-Mouth: Von Mund-zu-Mund-Propaganda zu viralem Marketing. In: Die Psychologie des Postfaktischen: Über Fake News, „Lügenpresse“, Clickbait & Co. Springer Berlin Heidelberg, Berlin, Heidelberg 2020, ISBN 978-3-662-58695-2, S. 167–176, doi:10.1007/978-3-662-58695-2_15.
  • Thorsten Hennig-Thurau, Kevin P. Gwinner, Gianfranco Walsh, Dwayne D. Gremler: Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? In: Journal of Interactive Marketing. Band 18, Nr. 1, 1. Januar 2004, ISSN 1094-9968, S. 38–52, doi:10.1002/dir.10073 (sciencedirect.com [abgerufen am 12. Januar 2020]).
  • J. Pfeffer, T. Zorbach, K. M. Carley: Understanding online firestorms: Negative word-of-mouth dynamics in social media networks. In: Journal of Marketing Communications. Band 20, Nr. 1-2, 4. März 2014, ISSN 1352-7266, S. 117–128, doi:10.1080/13527266.2013.797778.

gabler.de

wirtschaftslexikon.gabler.de

google.at

books.google.at

jstor.org

  • Robert A. Westbrook: Product/Consumption-Based Affective Responses and Postpurchase Processes. In: Journal of Marketing Research. Band 24, Nr. 3, 1987, S. 258–270, doi:10.2307/3151636, JSTOR:3151636.

sciencedirect.com

  • Thorsten Hennig-Thurau, Kevin P. Gwinner, Gianfranco Walsh, Dwayne D. Gremler: Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? In: Journal of Interactive Marketing. Band 18, Nr. 1, 1. Januar 2004, ISSN 1094-9968, S. 38–52, doi:10.1002/dir.10073 (sciencedirect.com [abgerufen am 12. Januar 2020]).

web.archive.org

woerterbuchnetz.de

wuv.de

zdb-katalog.de

  • Eugene W. Anderson: Customer Satisfaction and Word of Mouth. In: Journal of Service Research. Band 1, Nr. 1, 1. August 1998, ISSN 1094-6705, S. 6, doi:10.1177/109467059800100102.
  • Thorsten Hennig-Thurau, Kevin P. Gwinner, Gianfranco Walsh, Dwayne D. Gremler: Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? In: Journal of Interactive Marketing. Band 18, Nr. 1, 1. Januar 2004, ISSN 1094-9968, S. 38–52, doi:10.1002/dir.10073 (sciencedirect.com [abgerufen am 12. Januar 2020]).
  • J. Pfeffer, T. Zorbach, K. M. Carley: Understanding online firestorms: Negative word-of-mouth dynamics in social media networks. In: Journal of Marketing Communications. Band 20, Nr. 1-2, 4. März 2014, ISSN 1352-7266, S. 117–128, doi:10.1080/13527266.2013.797778.