Hau L. Lee u. a.: Information Distortion in a Supply Chain : The Bullwhip Effect (Memento vom 13. Mai 2013 im Internet Archive). (PDF; 991 kB). In: Management Science. 43, 4, 1997, S. 546–558. Im Original: “phenomenon where orders to the supplier tend to have larger variance than sales to the buyer (i.e. demand distortion), and the distortion propagates upstream in an amplified form (i. e., variance amplification)”.
