Produktplatzierung (German Wikipedia)

Analysis of information sources in references of the Wikipedia article "Produktplatzierung" in German language version.

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deutschlandfunk.de

diptv.org

doi.org

  • Jean-Lux Herrmann, Björn Walliser, Mathieu Kacha: Consumer Consideration of Sponsor Brands They Do Not Remember: Taking a Wider Look at the Memorisation Effects of Sponsorship. In: International Journal of Advertising. 30. Jahrgang, Nr. 2, 2011, S. 259–281, doi:10.2501/IJA-30-2-259-281.
  • Etienne Bressoud, Jean-Marc Lehu, Cristel Antonia Russell: The Product Well Placed: The Relative Impact of Placement and Audience Characteristics on Placement Recall. In: Journal of Advertising Research. 50. Jahrgang, Nr. 4, S. 374, doi:10.2501/S0021849910091622 (englisch).
  • Eric Delattre, Ana Colovic: Memory and perception of brand mentions and placement of brands in songs. In: International Journal of Advertising. 28. Jahrgang, Nr. 5, 2009, S. 0, doi:10.2501/S0265048709200916.
  • Rick T. Wilson, Brian D. Till: Product placements in movies and on Broadway: a field study. In: International Journal of Advertising. 30. Jahrgang, Nr. 3, S. 373, doi:10.2501/IJA-30-3-373-398.
  • Seung-Chul Yoo1, Jorge Peña: Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention. In: Cyberpsychology, Behavior, and Social Networking. 14. Jahrgang, Nr. 7-8, S. 439–446, doi:10.1089/cyber.2010.0031.
  • Susan Auty, Charlie Lewis: Exploring children's choice: The reminder effect of product placement. In: Psychology and Marketing. 21. Jahrgang, Nr. 9, 2004, S. 697–713, doi:10.1002/mar.20025.
  • Sharmistha Law, Kathryn A. Braun: I'll have what she's having: Gauging the impact of product placements on viewers. In: Psychology and Marketing. 17. Jahrgang, Nr. 12, 2000, S. 1059–1075, doi:10.1002/1520-6793(200012)17:12<1059::AID-MAR3>3.0.CO;2-V.
  • Moonhee Yang, David R. Roskos-Ewoldsen: The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior. In: Journal of Communication. 57. Jahrgang, Nr. 3, 2007, S. 469–489, doi:10.1111/j.1460-2466.2007.00353.x.
  • Cristel A. Russel: Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude. In: Journal of Consumer Research. 29. Jahrgang, Nr. 3, 2002, S. 306–318, doi:10.1086/344432.
  • Christopher Hackley, Rungpaka A. Tiwsakul, Lutz Preuss: An Ethical Evaluation of Product Placement: A Deceptive Practice? In: Business Ethics: A European Review. 17. Jahrgang, Nr. 2, 2008, S. 109–120, doi:10.1111/j.1467-8608.2008.00525.x.
  • Ekaterina V Karniouchina, Can Uslay, Grigori Erenburg: Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies. In: Journal of Marketing. 75. Jahrgang, Nr. 3, S. 27–48, doi:10.1509/jmkg.75.3.27.
  • Eva A. van Reijmersdal: Mixing advertising and editorial content in radio programmes: Appreciation and recall of brand placements versus commercials. In: International Journal of Advertising. 30. Jahrgang, Nr. 3, S. 425, doi:10.2501/IJA-30-3-425-446.
  • Nathalia Purnawirawan, Marijke Wouters, Patrick De Pelsmaker: Brand Placements in Movies: The Impact of Modality, Prominence and Plot Connection on Attitude and Behavioral Intention. In: Advances in Advertising Research. 1. Jahrgang, 2010, S. 347–361, doi:10.1007/978-3-8349-6006-1_23.
  • Michael S. Humphreys, Tangen, Jason M.; Bettina Cornwell, T.; Quinn, Emerald A.; Murray, Krista L.: Unintended effects of memory on decision making: A breakdown in access control. In: Journal of Memory and Language. 63. Jahrgang, Nr. 3, S. 400–415, doi:10.1016/j.jml.2010.06.006.
  • Pamela Miles Homer: Product Placements. In: Journal of Advertising. 38. Jahrgang, Nr. 3, S. 21–32, doi:10.2753/JOA0091-3367380302.
  • Marjolein Moorman, Lotte M. Willemsen, Peter C. Neijens, Edith G. Smit: Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising. In: Journal of Advertising. 41. Jahrgang, Nr. 2, 2012, S. 25–38, doi:10.2753/JOA0091-3367410202.
  • Gilles Laurent, Jean-Noël Kapferer: Measuring Consumer Involvement Profiles. In: Journal of Marketing Research. 22. Jahrgang, Nr. 1, 1985, S. 41–53, doi:10.2307/3151549.
  • Erin J. Strahan, Steven J. Spencer, Mark P. Zanna: Subliminal Priming and Persuasion: Striking While the Iron is Hot. In: Journal of Experimental Social Psychology. 38. Jahrgang, Nr. 6, 2002, S. 556–568, doi:10.1016/S0022-1031(02)00502-4.
  • Martin Eisend: A Cross-Cultural Generalizability Study of Consumers' Acceptance of Product Placements in Movies. In: Journal of Current Issues & Research in Advertising. 31. Jahrgang, Nr. 1, 2009, S. 15–25, doi:10.1080/10641734.2009.10505254.
  • Patrick Rössler, Julia Bacher: Transcultural Effects of Product Placement in Movies: A comparison of Placement Impact in Germany and the USA. In: Zeitschrift für Medienpsychologie. 14. Jahrgang, Nr. 3, 2002, S. 98–108, doi:10.1026//1617-6383.14.3.98.
  • Michelle R. Nelson, Sameer Deshpande: The Prevalence of and Consumer Response to Foreign and Domestic Brand Placement in Bollywood Movies. In: Journal of Advertising. 42. Jahrgang, Nr. 1, 2013, S. 1–15, doi:10.1080/00913367.2012.749195.
  • Haiming Hang: The implicit influence of bimodal brand placement on children: information integration or information interference? In: International Journal of Advertising. 31. Jahrgang, Nr. 3, 2012, S. 465, doi:10.2501/IJA-31-3-465-484.
  • Laura Owen, Charlie Lewis, Susan Auty, Moniek Buijzen: Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising? In: Journal of Public Policy & Marketing. 32. Jahrgang, Nr. 2, 2013, S. 195–206, doi:10.1509/jppm.09.003.
  • Huan Chen, Eric Haley: Product Placement in Social Games: Consumer Experiences in China. In: Journal of Advertising. 43. Jahrgang, Nr. 3, 2014, S. 286–295, doi:10.1080/00913367.2013.858086.
  • Frederico de Gregorio, Yongjun Sung: Understanding Attitudes Toward and Behaviors in Response to Product Placement. In: Journal of Advertising. 39. Jahrgang, Nr. 1, 2010, S. 83–96, doi:10.2753/JOA0091-3367390106.
  • Charles R. Duke: Exploratory Comparisons of Alternative Memory Measures for Brand Name. In: Psychology and Marketing. 12. Jahrgang, Nr. 1, 1995, S. 19–36, doi:10.1002/mar.4220120103.
  • Daniel L. Schacter: Implicit Memory: History and Current Status. In: Journal of Experimental Psychology: Learning, Memory, and Cognition. 13. Jahrgang, Nr. 3, 1987, S. 501–518, doi:10.1037//0278-7393.13.3.501.
  • Jan Mierke, Karl Christoph Klauer: Method-Specific Variance in the Implicit Association Test. In: Journal of personality and social psychology. 85. Jahrgang, Nr. 6, 2003, S. 1180–1192, doi:10.1037/0022-3514.85.6.1180.
  • Alain D'Astous, Francis Chartier: A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies. In: Journal of Current Issues & Research in Advertising. 22. Jahrgang, Nr. 2, 2000, S. 31–40, doi:10.1080/10641734.2000.10505106.
  • Alain D'Astous, Nathalie Séguin: Consumer Reactions to Product Placement Strategies in Television Sponsorship. In: European Journal of Marketing. 33. Jahrgang, Nr. 9, 199, S. 896–910, doi:10.1108/03090569910285832.
  • Tanya L. Chartrand, Amy N. Dalton, Gavan J. Fitzsimons: Nonconscious Relationship Reactance: When Significant Others Prime Opposing Goals. In: Journal of Experimental Social Psychology. 43. Jahrgang, Nr. 5, 2007, S. 719–726, doi:10.1016/j.jesp.2006.08.003.
  • Juliano Laran, Amy N. Dalton, Eduardo B. Andrade: The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects. In: The Journal of Consumer Research. 37. Jahrgang, Nr. 6, 2011, S. 999–1014, doi:10.1086/656577.
  • Christopher Hackley, Rungpaka A. Tiwsakul: Entertainment Marketing and Experiential Consumption. In: Journal of Marketing Communications. 12. Jahrgang, Nr. 1, 2006, S. 63–75, doi:10.1080/13527260500358608.

economist.com

europa.eu

eur-lex.europa.eu

  • Richtlinie 89/552/EWG (PDF) des Europäischen Parlaments und des Rates vom 3. Oktober 1989 zur Koordinierung bestimmter Rechts- und Verwaltungsvorschriften der Mitgliedstaaten über die Bereitstellung audiovisueller Mediendienste (Richtlinie über audiovisuelle Mediendienste).

faz.net

filmstarts.de

fjg-film.de

glottertal.de

google.de

books.google.de

  • Google BooksManfred Bruhn: Handbuch Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen. 1. Auflage. GWV Fachverlage GmbH, Wiesbaden 2009, ISBN 978-3-8349-0377-8.

imdb.com

kinofilme.com

moviepilot.de

n-fuchs.de

placedise.com

presseportal.de

productplacementaward.de

  • Info auf productplacementaward.de

redirecter.toolforge.org

  • Fachbericht: Entertainment Marketing : Placement – die etwas andere Werbeform. (PDF) Archiviert vom Original am 27. Oktober 2011; abgerufen am 3. Mai 2011.

spiegel.de

sueddeutsche.de

thueringen-tourismus.de

tvspielfilm.de

web.archive.org

welt.de

youtube.com

zeit.de