Produktplatzierung (German Wikipedia)

Analysis of information sources in references of the Wikipedia article "Produktplatzierung" in German language version.

refsWebsite
Global rank German rank
2nd place
3rd place
1st place
1st place
240th place
13th place
1,715th place
105th place
226th place
12th place
1,938th place
119th place
254th place
419th place
33rd place
2nd place
2,106th place
139th place
1,570th place
94th place
low place
low place
low place
low place
low place
low place
1,366th place
81st place
68th place
29th place
9th place
9th place
66th place
4th place
267th place
15th place
201st place
11th place
low place
low place
low place
low place
low place
low place
low place
low place
16th place
8th place
low place
4,386th place

deutschlandfunk.de

diptv.org

doi.org

  • Jean-Lux Herrmann, Björn Walliser, Mathieu Kacha: Consumer Consideration of Sponsor Brands They Do Not Remember: Taking a Wider Look at the Memorisation Effects of Sponsorship. In: International Journal of Advertising. 30. Jahrgang, Nr. 2, 2011, S. 259–281, doi:10.2501/IJA-30-2-259-281.
  • Etienne Bressoud, Jean-Marc Lehu, Cristel Antonia Russell: The Product Well Placed: The Relative Impact of Placement and Audience Characteristics on Placement Recall. In: Journal of Advertising Research. 50. Jahrgang, Nr. 4, S. 374, doi:10.2501/S0021849910091622 (englisch).
  • Eric Delattre, Ana Colovic: Memory and perception of brand mentions and placement of brands in songs. In: International Journal of Advertising. 28. Jahrgang, Nr. 5, 2009, S. 0, doi:10.2501/S0265048709200916.
  • Rick T. Wilson, Brian D. Till: Product placements in movies and on Broadway: a field study. In: International Journal of Advertising. 30. Jahrgang, Nr. 3, S. 373, doi:10.2501/IJA-30-3-373-398.
  • Seung-Chul Yoo1, Jorge Peña: Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention. In: Cyberpsychology, Behavior, and Social Networking. 14. Jahrgang, Nr. 7-8, S. 439–446, doi:10.1089/cyber.2010.0031.
  • Susan Auty, Charlie Lewis: Exploring children's choice: The reminder effect of product placement. In: Psychology and Marketing. 21. Jahrgang, Nr. 9, 2004, S. 697–713, doi:10.1002/mar.20025.
  • Sharmistha Law, Kathryn A. Braun: I'll have what she's having: Gauging the impact of product placements on viewers. In: Psychology and Marketing. 17. Jahrgang, Nr. 12, 2000, S. 1059–1075, doi:10.1002/1520-6793(200012)17:12<1059::AID-MAR3>3.0.CO;2-V.
  • Moonhee Yang, David R. Roskos-Ewoldsen: The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior. In: Journal of Communication. 57. Jahrgang, Nr. 3, 2007, S. 469–489, doi:10.1111/j.1460-2466.2007.00353.x.
  • Cristel A. Russel: Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude. In: Journal of Consumer Research. 29. Jahrgang, Nr. 3, 2002, S. 306–318, doi:10.1086/344432.
  • Christopher Hackley, Rungpaka A. Tiwsakul, Lutz Preuss: An Ethical Evaluation of Product Placement: A Deceptive Practice? In: Business Ethics: A European Review. 17. Jahrgang, Nr. 2, 2008, S. 109–120, doi:10.1111/j.1467-8608.2008.00525.x.
  • Ekaterina V Karniouchina, Can Uslay, Grigori Erenburg: Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies. In: Journal of Marketing. 75. Jahrgang, Nr. 3, S. 27–48, doi:10.1509/jmkg.75.3.27.
  • Eva A. van Reijmersdal: Mixing advertising and editorial content in radio programmes: Appreciation and recall of brand placements versus commercials. In: International Journal of Advertising. 30. Jahrgang, Nr. 3, S. 425, doi:10.2501/IJA-30-3-425-446.
  • Nathalia Purnawirawan, Marijke Wouters, Patrick De Pelsmaker: Brand Placements in Movies: The Impact of Modality, Prominence and Plot Connection on Attitude and Behavioral Intention. In: Advances in Advertising Research. 1. Jahrgang, 2010, S. 347–361, doi:10.1007/978-3-8349-6006-1_23.
  • Michael S. Humphreys, Tangen, Jason M.; Bettina Cornwell, T.; Quinn, Emerald A.; Murray, Krista L.: Unintended effects of memory on decision making: A breakdown in access control. In: Journal of Memory and Language. 63. Jahrgang, Nr. 3, S. 400–415, doi:10.1016/j.jml.2010.06.006.
  • Pamela Miles Homer: Product Placements. In: Journal of Advertising. 38. Jahrgang, Nr. 3, S. 21–32, doi:10.2753/JOA0091-3367380302.
  • Marjolein Moorman, Lotte M. Willemsen, Peter C. Neijens, Edith G. Smit: Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising. In: Journal of Advertising. 41. Jahrgang, Nr. 2, 2012, S. 25–38, doi:10.2753/JOA0091-3367410202.
  • Gilles Laurent, Jean-Noël Kapferer: Measuring Consumer Involvement Profiles. In: Journal of Marketing Research. 22. Jahrgang, Nr. 1, 1985, S. 41–53, doi:10.2307/3151549.
  • Erin J. Strahan, Steven J. Spencer, Mark P. Zanna: Subliminal Priming and Persuasion: Striking While the Iron is Hot. In: Journal of Experimental Social Psychology. 38. Jahrgang, Nr. 6, 2002, S. 556–568, doi:10.1016/S0022-1031(02)00502-4.
  • Martin Eisend: A Cross-Cultural Generalizability Study of Consumers' Acceptance of Product Placements in Movies. In: Journal of Current Issues & Research in Advertising. 31. Jahrgang, Nr. 1, 2009, S. 15–25, doi:10.1080/10641734.2009.10505254.
  • Patrick Rössler, Julia Bacher: Transcultural Effects of Product Placement in Movies: A comparison of Placement Impact in Germany and the USA. In: Zeitschrift für Medienpsychologie. 14. Jahrgang, Nr. 3, 2002, S. 98–108, doi:10.1026//1617-6383.14.3.98.
  • Michelle R. Nelson, Sameer Deshpande: The Prevalence of and Consumer Response to Foreign and Domestic Brand Placement in Bollywood Movies. In: Journal of Advertising. 42. Jahrgang, Nr. 1, 2013, S. 1–15, doi:10.1080/00913367.2012.749195.
  • Haiming Hang: The implicit influence of bimodal brand placement on children: information integration or information interference? In: International Journal of Advertising. 31. Jahrgang, Nr. 3, 2012, S. 465, doi:10.2501/IJA-31-3-465-484.
  • Laura Owen, Charlie Lewis, Susan Auty, Moniek Buijzen: Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising? In: Journal of Public Policy & Marketing. 32. Jahrgang, Nr. 2, 2013, S. 195–206, doi:10.1509/jppm.09.003.
  • Huan Chen, Eric Haley: Product Placement in Social Games: Consumer Experiences in China. In: Journal of Advertising. 43. Jahrgang, Nr. 3, 2014, S. 286–295, doi:10.1080/00913367.2013.858086.
  • Frederico de Gregorio, Yongjun Sung: Understanding Attitudes Toward and Behaviors in Response to Product Placement. In: Journal of Advertising. 39. Jahrgang, Nr. 1, 2010, S. 83–96, doi:10.2753/JOA0091-3367390106.
  • Charles R. Duke: Exploratory Comparisons of Alternative Memory Measures for Brand Name. In: Psychology and Marketing. 12. Jahrgang, Nr. 1, 1995, S. 19–36, doi:10.1002/mar.4220120103.
  • Daniel L. Schacter: Implicit Memory: History and Current Status. In: Journal of Experimental Psychology: Learning, Memory, and Cognition. 13. Jahrgang, Nr. 3, 1987, S. 501–518, doi:10.1037//0278-7393.13.3.501.
  • Jan Mierke, Karl Christoph Klauer: Method-Specific Variance in the Implicit Association Test. In: Journal of personality and social psychology. 85. Jahrgang, Nr. 6, 2003, S. 1180–1192, doi:10.1037/0022-3514.85.6.1180.
  • Alain D'Astous, Francis Chartier: A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies. In: Journal of Current Issues & Research in Advertising. 22. Jahrgang, Nr. 2, 2000, S. 31–40, doi:10.1080/10641734.2000.10505106.
  • Alain D'Astous, Nathalie Séguin: Consumer Reactions to Product Placement Strategies in Television Sponsorship. In: European Journal of Marketing. 33. Jahrgang, Nr. 9, 199, S. 896–910, doi:10.1108/03090569910285832.
  • Tanya L. Chartrand, Amy N. Dalton, Gavan J. Fitzsimons: Nonconscious Relationship Reactance: When Significant Others Prime Opposing Goals. In: Journal of Experimental Social Psychology. 43. Jahrgang, Nr. 5, 2007, S. 719–726, doi:10.1016/j.jesp.2006.08.003.
  • Juliano Laran, Amy N. Dalton, Eduardo B. Andrade: The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects. In: The Journal of Consumer Research. 37. Jahrgang, Nr. 6, 2011, S. 999–1014, doi:10.1086/656577.
  • Christopher Hackley, Rungpaka A. Tiwsakul: Entertainment Marketing and Experiential Consumption. In: Journal of Marketing Communications. 12. Jahrgang, Nr. 1, 2006, S. 63–75, doi:10.1080/13527260500358608.

economist.com

europa.eu

eur-lex.europa.eu

  • Richtlinie 89/552/EWG (PDF) des Europäischen Parlaments und des Rates vom 3. Oktober 1989 zur Koordinierung bestimmter Rechts- und Verwaltungsvorschriften der Mitgliedstaaten über die Bereitstellung audiovisueller Mediendienste (Richtlinie über audiovisuelle Mediendienste).

faz.net

fjg-film.de

glottertal.de

google.de

books.google.de

  • Google BooksManfred Bruhn: Handbuch Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen. 1. Auflage. GWV Fachverlage GmbH, Wiesbaden 2009, ISBN 978-3-8349-0377-8.

imdb.com

kinofilme.com

moviepilot.de

n-fuchs.de

placedise.com

presseportal.de

productplacementaward.de

  • Info auf productplacementaward.de

redirecter.toolforge.org

  • Fachbericht: Entertainment Marketing : Placement – die etwas andere Werbeform. (PDF) Archiviert vom Original am 27. Oktober 2011; abgerufen am 3. Mai 2011.

spiegel.de

sueddeutsche.de

thueringen-tourismus.de

tvspielfilm.de

web.archive.org

welt.de

youtube.com

zeit.de