Imagine trying to get hundreds of organizations – each one independent and working on many, many issues – to feel that each is a critical element of the development of a new movement. I wanted each to feel that what they had to say about campaign planning, thinking, programs, actions was important. So, instead of sending letters, I’d send everyone faxes. People got in the habit of faxing back. This served two purposes – people would really have to think about what they were committing to doing before writing it down, and we have a permanent, written record of almost everything in the development of the campaign from day one.[1]
