Analysis of information sources in references of the Wikipedia article "1997 United Kingdom general election" in English language version.
In keeping with the New Labour message, the party's 1997 campaign attacked the economic record of the Tories following 1992's Black Wednesday and promised national renewal, memorably using D:Ream's song Things Can Only Get Better.
The research suggests that women MPs consider that women's presence has the potential to transform the parliamentary political agenda and style.
We suggest that 1997 was significant because it helped normalise a large female presence at Westminster which absolved women MPs of the obligation to act as 'token women' and thus as spokeswomen for their sex.
First released in 1993, but only lightly grazing the Top 40 on its initial foray into the charts, a poppier remix of D:Ream's Things Can Only Get Better spent four weeks at No 1 the following January. Two years on from that, it was co-opted for the launch of Labour's five "pre-manifesto" pledges, written largely by Tony Blair himself. Something in the song's message clearly resonated with Labour apparatchiks, or tested well with the party's army of focus groups: by the time the election came around in May 1997, Things Can Only Get Better had displaced The Red Flag as New Labour's election anthem, the feelgood sonic backdrop to rallies, photo opportunities and campaign adverts alike.
In keeping with the New Labour message, the party's 1997 campaign attacked the economic record of the Tories following 1992's Black Wednesday and promised national renewal, memorably using D:Ream's song Things Can Only Get Better.
First released in 1993, but only lightly grazing the Top 40 on its initial foray into the charts, a poppier remix of D:Ream's Things Can Only Get Better spent four weeks at No 1 the following January. Two years on from that, it was co-opted for the launch of Labour's five "pre-manifesto" pledges, written largely by Tony Blair himself. Something in the song's message clearly resonated with Labour apparatchiks, or tested well with the party's army of focus groups: by the time the election came around in May 1997, Things Can Only Get Better had displaced The Red Flag as New Labour's election anthem, the feelgood sonic backdrop to rallies, photo opportunities and campaign adverts alike.
The research suggests that women MPs consider that women's presence has the potential to transform the parliamentary political agenda and style.
