Analysis of information sources in references of the Wikipedia article "2023–24 NFL playoffs" in English language version.
[Peacock's] game does not fall under the broader rights deal, but is instead the result of a one-year agreement between NBC and the NFL worth in the neighborhood of $110 million
Typically, playoff games are part of the contracts that rights holders sign. When the NFL signed new television deals in 2021, it kept a playoff game unattached to sell on a stand-alone basis