A/B testing (English Wikipedia)

Kaufman, Emilie; Cappé, Olivier; Garivier, Aurélien (2014). "On the Complexity of A/B Testing" (PDF). Proceedings of The 27th Conference on Learning Theory. Vol. 35. pp. 461–481. arXiv:1405.3224. Bibcode:2014arXiv1405.3224K. Archived (PDF) from the original on 7 July 2021. Retrieved 27 February 2020.

boingboing.net

Cory Doctorow (26 April 2012). "A/B testing: the secret engine of creation and refinement for the 21st century". Boing Boing. Archived from the original on 9 February 2014. Retrieved 18 March 2014.

books.google.com

Siroker, Dan; Koomen, Pete (7 August 2013). A / B Testing: The Most Powerful Way to Turn Clicks Into Customers. John Wiley & Sons. ISBN 978-1-118-65920-5. Archived from the original on 17 August 2021. Retrieved 15 October 2020.
Siroker, Dan; Koomen, Pete (7 August 2013). A / B Testing: The Most Powerful Way to Turn Clicks Into Customers. John Wiley & Sons. ISBN 978-1-118-65920-5. Archived from the original on 17 August 2021. Retrieved 15 October 2020.

convertize.com

"What is A/B Testing". Convertize. Archived from the original on 17 August 2020. Retrieved 28 January 2020.

doi.org

Young, Scott W. H. (August 2014). "Improving Library User Experience with A/B Testing: Principles and Process". Weave: Journal of Library User Experience. 1 (1). doi:10.3998/weave.12535642.0001.101. hdl:2027/spo.12535642.0001.101.
Kohavi, Ron; Longbotham, Roger (2023). "Online Controlled Experiments and A/B Tests". In Phung, Dinh; Webb, Geoff; Sammut, Claude (eds.). Encyclopedia of Machine Learning and Data Science. Springer. pp. 891–892. doi:10.1007/978-1-4899-7502-7_891-2. ISBN 978-1-4899-7502-7. Archived from the original on 21 April 2023. Retrieved 21 April 2023.
Kohavi, Ron; Longbotham, Roger (2017). "Online Controlled Experiments and A/B Testing". Encyclopedia of Machine Learning and Data Mining. pp. 922–929. doi:10.1007/978-1-4899-7687-1_891. ISBN 978-1-4899-7685-7.
Xu, Ya; Chen, Nanyu; Fernandez, Addrian; Sinno, Omar; Bhasin, Anmol (10 August 2015). "From Infrastructure to Culture: A/B Testing Challenges in Large Scale Social Networks". Proceedings of the 21st ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. pp. 2227–2236. doi:10.1145/2783258.2788602. ISBN 9781450336642. S2CID 15847833.
Krishnamoorthy, K.; Thomson, Jessica (2004). "A more powerful test for comparing two Poisson means". Journal of Statistical Planning and Inference. 119: 23–35. doi:10.1016/S0378-3758(02)00408-1. S2CID 26753532.
Gupta, Somit; Kohavi, Ronny; Tang, Diane; Xu, Ya; Andersen, Reid; Bakshy, Eytan; Cardin, Niall; Chandran, Sumitha; Chen, Nanyu; Coey, Dominic; Curtis, Mike; Deng, Alex; Duan, Weitao; Forbes, Peter; Frasca, Brian; Guy, Tommy; Imbens, Guido W.; Saint Jacques, Guillaume; Kantawala, Pranav; Katsev, Ilya; Katzwer, Moshe; Konutgan, Mikael; Kunakova, Elena; Lee, Minyong; Lee, MJ; Liu, Joseph; McQueen, James; Najmi, Amir; Smith, Brent; Trehan, Vivek; Vermeer, Lukas; Walker, Toby; Wong, Jeffrey; Yashkov, Igor (June 2019). "Top Challenges from the first Practical Online Controlled Experiments Summit". SIGKDD Explorations. 21 (1): 20–35. doi:10.1145/3331651.3331655. S2CID 153314606. Archived from the original on 13 October 2021. Retrieved 24 October 2021.
Stolberg, M (December 2006). "Inventing the randomized double-blind trial: the Nuremberg salt test of 1835". Journal of the Royal Society of Medicine. 99 (12): 642–643. doi:10.1177/014107680609901216. PMC 1676327. PMID 17139070.
Box, Joan Fisher (1987). "Guinness, Gosset, Fisher, and Small Samples". Statistical Science. 2 (1): 45–52. doi:10.1214/ss/1177013437.
Kohavi, Ron; Longbotham, Roger; Sommerfield, Dan; Henne, Randal M. (February 2009). "Controlled experiments on the web: survey and practical guide". Data Mining and Knowledge Discovery. 18 (1): 140–181. doi:10.1007/s10618-008-0114-1. S2CID 17165746.

drjasondavis.com

"Eight Ways You've Misconfigured Your A/B Test". Dr. Jason Davis. 12 September 2013. Archived from the original on 18 March 2014. Retrieved 18 March 2014.^{[self-published source]}

exp-platform.com

Kohavi, Ron; Longbotham, Roger (2023). "Online Controlled Experiments and A/B Tests". In Phung, Dinh; Webb, Geoff; Sammut, Claude (eds.). Encyclopedia of Machine Learning and Data Science. Springer. pp. 891–892. doi:10.1007/978-1-4899-7502-7_891-2. ISBN 978-1-4899-7502-7. Archived from the original on 21 April 2023. Retrieved 21 April 2023.
Gupta, Somit; Kohavi, Ronny; Tang, Diane; Xu, Ya; Andersen, Reid; Bakshy, Eytan; Cardin, Niall; Chandran, Sumitha; Chen, Nanyu; Coey, Dominic; Curtis, Mike; Deng, Alex; Duan, Weitao; Forbes, Peter; Frasca, Brian; Guy, Tommy; Imbens, Guido W.; Saint Jacques, Guillaume; Kantawala, Pranav; Katsev, Ilya; Katzwer, Moshe; Konutgan, Mikael; Kunakova, Elena; Lee, Minyong; Lee, MJ; Liu, Joseph; McQueen, James; Najmi, Amir; Smith, Brent; Trehan, Vivek; Vermeer, Lukas; Walker, Toby; Wong, Jeffrey; Yashkov, Igor (June 2019). "Top Challenges from the first Practical Online Controlled Experiments Summit". SIGKDD Explorations. 21 (1): 20–35. doi:10.1145/3331651.3331655. S2CID 153314606. Archived from the original on 13 October 2021. Retrieved 24 October 2021.

experimentguide.com

Kohavi, Ron; Xu, Ya; Tang, Diane (2000). Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. Cambridge University Press. Archived from the original on 22 October 2021. Retrieved 22 October 2021.

gembaacademy.com

blog.gembaacademy.com

Pereira, Ron (20 June 2007). "How beer influenced statistics". Blog. Gemba Academy. Archived from the original on 5 January 2015. Retrieved 22 July 2014.

handle.net

hdl.handle.net

Young, Scott W. H. (August 2014). "Improving Library User Experience with A/B Testing: Principles and Process". Weave: Journal of Library User Experience. 1 (1). doi:10.3998/weave.12535642.0001.101. hdl:2027/spo.12535642.0001.101.

harvard.edu

ui.adsabs.harvard.edu

Kaufman, Emilie; Cappé, Olivier; Garivier, Aurélien (2014). "On the Complexity of A/B Testing" (PDF). Proceedings of The 27th Conference on Learning Theory. Vol. 35. pp. 461–481. arXiv:1405.3224. Bibcode:2014arXiv1405.3224K. Archived (PDF) from the original on 7 July 2021. Retrieved 27 February 2020.

hbr.org

Kohavi, Ron; Thomke, Stefan (September–October 2017). "The Surprising Power of Online Experiments". Harvard Business Review. pp. 74–82. Archived from the original on 14 August 2021. Retrieved 27 January 2020.

investors.com

"Claude Hopkins Turned Advertising Into A Science". Investor's Business Daily. 20 December 2018. Archived from the original on 10 August 2021. Retrieved 1 November 2019.

mlr.press

proceedings.mlr.press

Kaufman, Emilie; Cappé, Olivier; Garivier, Aurélien (2014). "On the Complexity of A/B Testing" (PDF). Proceedings of The 27th Conference on Learning Theory. Vol. 35. pp. 461–481. arXiv:1405.3224. Bibcode:2014arXiv1405.3224K. Archived (PDF) from the original on 7 July 2021. Retrieved 27 February 2020.

nih.gov

ncbi.nlm.nih.gov

Stolberg, M (December 2006). "Inventing the randomized double-blind trial: the Nuremberg salt test of 1835". Journal of the Royal Society of Medicine. 99 (12): 642–643. doi:10.1177/014107680609901216. PMC 1676327. PMID 17139070.

pubmed.ncbi.nlm.nih.gov

Stolberg, M (December 2006). "Inventing the randomized double-blind trial: the Nuremberg salt test of 1835". Journal of the Royal Society of Medicine. 99 (12): 642–643. doi:10.1177/014107680609901216. PMC 1676327. PMID 17139070.

online-behavior.com

"Advanced A/B Testing Tactics That You Should Know | Testing & Usability". Online-behavior.com. Archived from the original on 19 March 2014. Retrieved 18 March 2014.

pardot.com

Hanington, Jenna (12 July 2012). "The ABCs of A/B Testing". Pardot. Archived from the original on 24 December 2015. Retrieved 21 February 2016.

semanticscholar.org

api.semanticscholar.org

Xu, Ya; Chen, Nanyu; Fernandez, Addrian; Sinno, Omar; Bhasin, Anmol (10 August 2015). "From Infrastructure to Culture: A/B Testing Challenges in Large Scale Social Networks". Proceedings of the 21st ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. pp. 2227–2236. doi:10.1145/2783258.2788602. ISBN 9781450336642. S2CID 15847833.
Krishnamoorthy, K.; Thomson, Jessica (2004). "A more powerful test for comparing two Poisson means". Journal of Statistical Planning and Inference. 119: 23–35. doi:10.1016/S0378-3758(02)00408-1. S2CID 26753532.
Gupta, Somit; Kohavi, Ronny; Tang, Diane; Xu, Ya; Andersen, Reid; Bakshy, Eytan; Cardin, Niall; Chandran, Sumitha; Chen, Nanyu; Coey, Dominic; Curtis, Mike; Deng, Alex; Duan, Weitao; Forbes, Peter; Frasca, Brian; Guy, Tommy; Imbens, Guido W.; Saint Jacques, Guillaume; Kantawala, Pranav; Katsev, Ilya; Katzwer, Moshe; Konutgan, Mikael; Kunakova, Elena; Lee, Minyong; Lee, MJ; Liu, Joseph; McQueen, James; Najmi, Amir; Smith, Brent; Trehan, Vivek; Vermeer, Lukas; Walker, Toby; Wong, Jeffrey; Yashkov, Igor (June 2019). "Top Challenges from the first Practical Online Controlled Experiments Summit". SIGKDD Explorations. 21 (1): 20–35. doi:10.1145/3331651.3331655. S2CID 153314606. Archived from the original on 13 October 2021. Retrieved 24 October 2021.
Kohavi, Ron; Longbotham, Roger; Sommerfield, Dan; Henne, Randal M. (February 2009). "Controlled experiments on the web: survey and practical guide". Data Mining and Knowledge Discovery. 18 (1): 140–181. doi:10.1007/s10618-008-0114-1. S2CID 17165746.

usenix.org

Szucs, Sandor (2018). Modern HTTP Routing (PDF). LISA 2018. Usenix.org. Archived (PDF) from the original on 1 September 2021. Retrieved 1 September 2021.

web.archive.org

Kohavi, Ron; Xu, Ya; Tang, Diane (2000). Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. Cambridge University Press. Archived from the original on 22 October 2021. Retrieved 22 October 2021.
Kohavi, Ron; Longbotham, Roger (2023). "Online Controlled Experiments and A/B Tests". In Phung, Dinh; Webb, Geoff; Sammut, Claude (eds.). Encyclopedia of Machine Learning and Data Science. Springer. pp. 891–892. doi:10.1007/978-1-4899-7502-7_891-2. ISBN 978-1-4899-7502-7. Archived from the original on 21 April 2023. Retrieved 21 April 2023.
Kohavi, Ron; Thomke, Stefan (September–October 2017). "The Surprising Power of Online Experiments". Harvard Business Review. pp. 74–82. Archived from the original on 14 August 2021. Retrieved 27 January 2020.
Hanington, Jenna (12 July 2012). "The ABCs of A/B Testing". Pardot. Archived from the original on 24 December 2015. Retrieved 21 February 2016.
Siroker, Dan; Koomen, Pete (7 August 2013). A / B Testing: The Most Powerful Way to Turn Clicks Into Customers. John Wiley & Sons. ISBN 978-1-118-65920-5. Archived from the original on 17 August 2021. Retrieved 15 October 2020.
"Split Testing Guide for Online Stores". webics.com.au. 27 August 2012. Archived from the original on 3 March 2021. Retrieved 28 August 2012.
Kaufman, Emilie; Cappé, Olivier; Garivier, Aurélien (2014). "On the Complexity of A/B Testing" (PDF). Proceedings of The 27th Conference on Learning Theory. Vol. 35. pp. 461–481. arXiv:1405.3224. Bibcode:2014arXiv1405.3224K. Archived (PDF) from the original on 7 July 2021. Retrieved 27 February 2020.
Christian, Brian (27 February 2000). "The A/B Test: Inside the Technology That's Changing the Rules of Business". Wired Business. Archived from the original on 17 March 2014. Retrieved 18 March 2014.
Christian, Brian. "Test Everything: Notes on the A/B Revolution | Wired Enterprise". Wired. Archived from the original on 16 March 2014. Retrieved 18 March 2014.
Cory Doctorow (26 April 2012). "A/B testing: the secret engine of creation and refinement for the 21st century". Boing Boing. Archived from the original on 9 February 2014. Retrieved 18 March 2014.
Gupta, Somit; Kohavi, Ronny; Tang, Diane; Xu, Ya; Andersen, Reid; Bakshy, Eytan; Cardin, Niall; Chandran, Sumitha; Chen, Nanyu; Coey, Dominic; Curtis, Mike; Deng, Alex; Duan, Weitao; Forbes, Peter; Frasca, Brian; Guy, Tommy; Imbens, Guido W.; Saint Jacques, Guillaume; Kantawala, Pranav; Katsev, Ilya; Katzwer, Moshe; Konutgan, Mikael; Kunakova, Elena; Lee, Minyong; Lee, MJ; Liu, Joseph; McQueen, James; Najmi, Amir; Smith, Brent; Trehan, Vivek; Vermeer, Lukas; Walker, Toby; Wong, Jeffrey; Yashkov, Igor (June 2019). "Top Challenges from the first Practical Online Controlled Experiments Summit". SIGKDD Explorations. 21 (1): 20–35. doi:10.1145/3331651.3331655. S2CID 153314606. Archived from the original on 13 October 2021. Retrieved 24 October 2021.
"What is A/B Testing". Convertize. Archived from the original on 17 August 2020. Retrieved 28 January 2020.
"Claude Hopkins Turned Advertising Into A Science". Investor's Business Daily. 20 December 2018. Archived from the original on 10 August 2021. Retrieved 1 November 2019.
Pereira, Ron (20 June 2007). "How beer influenced statistics". Blog. Gemba Academy. Archived from the original on 5 January 2015. Retrieved 22 July 2014.
"A/B Testing: The ABCs of Paid Social Media". Anyword. 17 January 2020. Archived from the original on 31 March 2022. Retrieved 8 April 2022.
"The Math Behind A/B Testing". developer.amazon.com. Archived from the original on 21 September 2015. Retrieved 12 April 2015.
Siroker, Dan; Koomen, Pete (7 August 2013). A / B Testing: The Most Powerful Way to Turn Clicks Into Customers. John Wiley & Sons. ISBN 978-1-118-65920-5. Archived from the original on 17 August 2021. Retrieved 15 October 2020.
Szucs, Sandor (2018). Modern HTTP Routing (PDF). LISA 2018. Usenix.org. Archived (PDF) from the original on 1 September 2021. Retrieved 1 September 2021.
"Advanced A/B Testing Tactics That You Should Know | Testing & Usability". Online-behavior.com. Archived from the original on 19 March 2014. Retrieved 18 March 2014.
"Eight Ways You've Misconfigured Your A/B Test". Dr. Jason Davis. 12 September 2013. Archived from the original on 18 March 2014. Retrieved 18 March 2014.^{[self-published source]}

webics.com.au

"Split Testing Guide for Online Stores". webics.com.au. 27 August 2012. Archived from the original on 3 March 2021. Retrieved 28 August 2012.

wired.com

Christian, Brian (27 February 2000). "The A/B Test: Inside the Technology That's Changing the Rules of Business". Wired Business. Archived from the original on 17 March 2014. Retrieved 18 March 2014.
Christian, Brian. "Test Everything: Notes on the A/B Revolution | Wired Enterprise". Wired. Archived from the original on 16 March 2014. Retrieved 18 March 2014.