Analysis of information sources in references of the Wikipedia article "ABC TV (Australian TV channel)" in English language version.
Regional South Australia is the second area in Australia to completely abandon analog television. The first was in Mildura in July and Western Victoria is next.
ABC TV's Marketing Director Di Costantini developed the new campaign with The Lab, incorporating "think bubbles" and an ABC1 logo in a new colour palette of blue and burnt orange. Idents featuring personalities such as Wil Anderson, Adam Hills, Margaret Pomeranz, Myf Warhurst, Todd Sampson and Russel Howcroft are one of several strategic looks.
A new watermark is also now on air with a single "1" above the network lissajous logo.
Regional South Australia is the second area in Australia to completely abandon analog television. The first was in Mildura in July and Western Victoria is next.