Demetrios Vakratsas and Tim Ambler, "How Advertising Works: What Do We Really Know?" Journal of Marketing Vol. 63, No. 1, 1999, pp. 26–43 doi:10.2307/1251999, JSTOR1251999.
jstor.org
Demetrios Vakratsas and Tim Ambler, "How Advertising Works: What Do We Really Know?" Journal of Marketing Vol. 63, No. 1, 1999, pp. 26–43 doi:10.2307/1251999, JSTOR1251999.