Agile marketing (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Agile marketing" in English language version.

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1agilemanifesto.org

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1sciencedirect.com

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agilemanifesto.org

Kent Beck; James Grenning; Robert C. Martin; Mike Beedle; Jim Highsmith; Steve Mellor; Arie van Bennekum; Andrew Hunt; Ken Schwaber; Alistair Cockburn; Ron Jeffries; Jeff Sutherland; Ward Cunningham; Jon Kern; Dave Thomas; Martin Fowler; Brian Marick (2001). "Principles behind the Agile Manifesto". Agile Alliance. Retrieved 8 April 2024.

doi.org

Eckstein, Gary; Shrestha, Anup; Sassenberg, Anne-Marie; Dwivedi, Yogesh K. (2023). "Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda". Management Review Quarterly. doi:10.1007/s11301-023-00382-0. Retrieved 3 April 2024.
Kalaignanam, Kartik; Tuli, Kapil R.; Kushwaha, Tarun; Lee, Leonard; Gal, David (2021). "Marketing Agility: The Concept, Antecedents, and a Research Agenda". Journal of Marketing. doi:10.1177/0022242920952760. Retrieved 9 April 2024.
Khan, Huda (2020). "Is marketing agility important for emerging market firms in advanced markets?". International Business Review. doi:10.1016/j.ibusrev.2020.101733. Retrieved 9 April 2024.
Moi, Ludovica; Cabiddu, Francesca (2022). "Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms". Journal of Business & Industrial Marketing. 37 (10): 2022–2035. doi:10.1108/jbim-01-2021-0034. hdl:11584/345179. Retrieved 3 April 2024.

emerald.com

Moi, Ludovica; Cabiddu, Francesca (2022). "Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms". Journal of Business & Industrial Marketing. 37 (10): 2022–2035. doi:10.1108/jbim-01-2021-0034. hdl:11584/345179. Retrieved 3 April 2024.

handle.net

hdl.handle.net

Moi, Ludovica; Cabiddu, Francesca (2022). "Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms". Journal of Business & Industrial Marketing. 37 (10): 2022–2035. doi:10.1108/jbim-01-2021-0034. hdl:11584/345179. Retrieved 3 April 2024.

msi.org

"MSI Announces 2020-22 Research Priorities". 2020. Retrieved 9 April 2024.

sagepub.com

journals.sagepub.com

Kalaignanam, Kartik; Tuli, Kapil R.; Kushwaha, Tarun; Lee, Leonard; Gal, David (2021). "Marketing Agility: The Concept, Antecedents, and a Research Agenda". Journal of Marketing. doi:10.1177/0022242920952760. Retrieved 9 April 2024.

sciencedirect.com

Khan, Huda (2020). "Is marketing agility important for emerging market firms in advanced markets?". International Business Review. doi:10.1016/j.ibusrev.2020.101733. Retrieved 9 April 2024.