Alliance marketing (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Alliance marketing" in English language version.

refsWebsite

Global rank English rank

11doi.org

2^nd place

6semanticscholar.org

11^th place

8^th place

1marketing-schools.org

low place

1azcentral.com

814^th place

493^rd place

1worldcat.org

5^th place

1sustainabletravel.org

low place

1statcan.gc.ca

404^th place

305^th place

1indiatimes.com

17^th place

15^th place

1icmrindia.org

low place

1psu.edu

207^th place

136^th place

1jstor.org

26^th place

20^th place

azcentral.com

yourbusiness.azcentral.com

Morello, R. (2015). What Is Joint Venture Marketing?. [online] Business & Entrepreneurship - azcentral.com. Available at: http://yourbusiness.azcentral.com/joint-venture-marketing-11514.html[Accessed 4 Nov. 2015].

doi.org

Lambe, C. J.; Spekman, R. E.; Hunt, S. D. (2002). "Alliance Competence, Resources, and Alliance Success: Conceptualization, Measurement, and Initial Test". Journal of the Academy of Marketing Science. 30 (2): 141–58. doi:10.1177/03079459994399. S2CID 167414910.
Li, Ning; Boulding, William; Staelin, Richard (2009). "General alliance experience, uncertainty, and marketing alliance governance mode choice". Journal of the Academy of Marketing Science. 38 (2): 141–58. doi:10.1007/s11747-009-0154-0. S2CID 167756784.
Samuelsen, Bendik Meling; Olsen, Lars Erling; Keller, Kevin Lane (2014). "The multiple roles of fit between brand alliance partners in alliance attitude formation". Marketing Letters. 26 (4): 619–29. doi:10.1007/s11002-014-9297-y. S2CID 144086419.
Palmer, Adrian; Bejou, David (1995). "Tourism destination marketing alliances". Annals of Tourism Research. 22 (3): 616–29. doi:10.1016/0160-7383(95)00010-4.
Robson, Matthew J.; Dunk, Mark A.J. (1999). "Case study". International Marketing Review. 16 (3): 216–30. doi:10.1108/02651339910274701.
Baldwin, John; Yan, Beiling (2012). "Market Expansion and Productivity Growth: Do New Domestic Markets Matter as Much as New International Markets?". Journal of Economics & Management Strategy. 21 (2): 469–91. doi:10.1111/j.1530-9134.2012.00330.x. S2CID 12073240.
Bicen, Pelin; Hunt, Shelby D. (2012). "Alliance market orientation, new product development, and resource advantage theory". Journal of Business & Industrial Marketing. 27 (7): 592–600. doi:10.1108/08858621211257365.
Swaminathan, Vanitha; Moorman, Christine (2009). "Marketing Alliances, Firm Networks, and Firm Value Creation". Journal of Marketing. 73 (5): 52–69. CiteSeerX 10.1.1.176.3547. doi:10.1509/jmkg.73.5.52. S2CID 2839729.
Cumiskey, Kevin J.; Frankwick, Gary L.; Carlson, Brad D. (2011). "A Framework for Understanding New Product Alliance Success". Journal of Marketing Theory and Practice. 19: 7–26. doi:10.2753/mtp1069-6679190101. S2CID 167632380.
Lee, Hyunchul; Kim, Dukyong; Seo, Minkyo (2013). "Market valuation of marketing alliances in East Asia: Korean evidence". Journal of Business Research. 66 (12): 2492–9. doi:10.1016/j.jbusres.2013.05.040.
Bucklin, Louis P.; Sengupta, Sanjit (1993). "Organizing Successful Co-Marketing Alliances". Journal of Marketing. 57 (2): 32–46. doi:10.2307/1252025. JSTOR 1252025.

icmrindia.org

Icmrindia.org, (2006). Sony Ericsson's Mobile Music Strategy|Business Strategy|Case Study|Case Studies. [online] Available at: http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/Sony%20Ericsson%20Mobile%20Music.htm[Accessed 2 Nov. 2015].

indiatimes.com

articles.economictimes.indiatimes.com

timesofindia-economictimes, (2014). Starbucks rides home with Pepsi. [online] Available at: [1]^{[dead link‍]}[Accessed 3 Nov. 2015].

jstor.org

Bucklin, Louis P.; Sengupta, Sanjit (1993). "Organizing Successful Co-Marketing Alliances". Journal of Marketing. 57 (2): 32–46. doi:10.2307/1252025. JSTOR 1252025.

marketing-schools.org

Marketing-schools.org, (2015). Alliance Marketing | What is Alliance Marketing?. [online] Available at: http://www.marketing-schools.org/types-of-marketing/alliance-marketing.html#link1 [Accessed 21 Oct. 2015].

psu.edu

citeseerx.ist.psu.edu

Swaminathan, Vanitha; Moorman, Christine (2009). "Marketing Alliances, Firm Networks, and Firm Value Creation". Journal of Marketing. 73 (5): 52–69. CiteSeerX 10.1.1.176.3547. doi:10.1509/jmkg.73.5.52. S2CID 2839729.

semanticscholar.org

api.semanticscholar.org

Lambe, C. J.; Spekman, R. E.; Hunt, S. D. (2002). "Alliance Competence, Resources, and Alliance Success: Conceptualization, Measurement, and Initial Test". Journal of the Academy of Marketing Science. 30 (2): 141–58. doi:10.1177/03079459994399. S2CID 167414910.
Li, Ning; Boulding, William; Staelin, Richard (2009). "General alliance experience, uncertainty, and marketing alliance governance mode choice". Journal of the Academy of Marketing Science. 38 (2): 141–58. doi:10.1007/s11747-009-0154-0. S2CID 167756784.
Samuelsen, Bendik Meling; Olsen, Lars Erling; Keller, Kevin Lane (2014). "The multiple roles of fit between brand alliance partners in alliance attitude formation". Marketing Letters. 26 (4): 619–29. doi:10.1007/s11002-014-9297-y. S2CID 144086419.
Baldwin, John; Yan, Beiling (2012). "Market Expansion and Productivity Growth: Do New Domestic Markets Matter as Much as New International Markets?". Journal of Economics & Management Strategy. 21 (2): 469–91. doi:10.1111/j.1530-9134.2012.00330.x. S2CID 12073240.
Swaminathan, Vanitha; Moorman, Christine (2009). "Marketing Alliances, Firm Networks, and Firm Value Creation". Journal of Marketing. 73 (5): 52–69. CiteSeerX 10.1.1.176.3547. doi:10.1509/jmkg.73.5.52. S2CID 2839729.
Cumiskey, Kevin J.; Frankwick, Gary L.; Carlson, Brad D. (2011). "A Framework for Understanding New Product Alliance Success". Journal of Marketing Theory and Practice. 19: 7–26. doi:10.2753/mtp1069-6679190101. S2CID 167632380.

statcan.gc.ca

Baldwin, John; Yan, Beiling (2012). "Market Expansion and Productivity Growth: Do New Domestic Markets Matter as Much as New International Markets?". Journal of Economics & Management Strategy. 21 (2): 469–91. doi:10.1111/j.1530-9134.2012.00330.x. S2CID 12073240.

sustainabletravel.org

Sustainabletravel.org, (2015). South Pacific Destination Alliance » Sustainable Travel International. [online] Available at: http://sustainabletravel.org/our-work/solutions-for-destinations/regional-alliances/spda/[Accessed 4 Nov. 2015].

worldcat.org

search.worldcat.org

Polonsky, Michael Jay, ed. (2005). "Stakeholder thinking in marketing". European Journal of Marketing. 39 (9/10). Bradford, England: Emerald Group Pub. ISBN 1-84544-592-9. ISSN 0309-0566.^{[page needed]}