Aspirational brand (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Aspirational brand" in English language version.

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doi.org

  • Ward, Morgan K.; Dahl, Darren W. (1 October 2014). "Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand". Journal of Consumer Research. 41 (3): 590–609. doi:10.1086/676980.
  • Alba, Joseph W.; Lutz, Richard J. (April 2013). "Broadening (and narrowing) the scope of brand relationships". Journal of Consumer Psychology. 23 (2): 265–268. doi:10.1016/j.jcps.2013.01.005.
  • Dodoo, Naa Amponsah (2 January 2018). "Why Consumers Like Facebook Brands: The Role of Aspirational Brand Personality in Consumer Behavior". Journal of Promotion Management. 24 (1): 103–127. doi:10.1080/10496491.2017.1346536. S2CID 168758147.

hbr.org

https

semanticscholar.org

api.semanticscholar.org

  • Dodoo, Naa Amponsah (2 January 2018). "Why Consumers Like Facebook Brands: The Role of Aspirational Brand Personality in Consumer Behavior". Journal of Promotion Management. 24 (1): 103–127. doi:10.1080/10496491.2017.1346536. S2CID 168758147.

tnp.no

  • Murray Hunter (2012-07-14). "What's with All the Hype – a Look at Aspirational Marketing". Norsensus Mediaforum. Retrieved 2020-09-03.

web.archive.org