Analysis of information sources in references of the Wikipedia article "Beachgoing" in English language version.
In 1920s France, the caramel-skinned entertainer Josephine Baker became a Parisian idol. Concurrently, fashion designer Coco Chanel was "bronzed" while cruising on a yacht. A winter tan became a symbol of the leisure class and showed you could afford to travel to exotic climates.
By the 1920s, the therapeutic effect of the sun was widely promoted, and two well-publicized French personalities gave "tanning" a fashion boost. Coco Chanel, of designer fame, returned to Paris after a cruise on the Duke of Westminster's yacht with a tan that became all the rage. And the natural caramel skin color of singer Josephine Baker made women all over the world try to emulate her skin tone.
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