Barghouti 2012, p. 34: The campaign, ... focused on a new plan to improve Israel's image abroad "by downplaying religion and avoiding any discussion of the conflict with the Palestinians." ... Arye Mekel, the deputy director general for cultural affairs in the Israeli foreign ministry, ...: “We will send well-known novelists and writers overseas, theater companies, exhibits. This way you show Israel’s prettier face, ...” Barghouti, Omar (2 May 2012). "The Cultural Boycott: Israel vs. South Africa". In Naomi Klein (ed.). The Case for Sanctions Against Israel. Verso Books. ISBN978-1-84467-450-3.
Crilley & Manor 2020, pp. 143–4: Israel has also been accused of committing war crimes in the occupied territories and maintaining an apartheid state (Sussman 2004). This is a result of Israel's policies vis-à-vis the Palestinians, the framing of Israel in the media and Boycott, Divestment and Sanctions (BDS) activities aimed at boycotting Israel. Crilley, Rhys; Manor, Ilan (11 July 2020). "Un-nation Branding: The Cities of Tel Aviv and Jerusalem in Israeli Soft Power". In Sohaela Amiri; Efe Sevin (eds.). City Diplomacy: Current Trends and Future Prospects. Springer Nature. pp. 143–. ISBN978-3-030-45615-3.
Crilley & Manor 2020, p. 144: Importantly, Israel's reputation may have become even poorer thanks to the activities of the right-wing government that has passed legislation relegating Arab Israelis to second-class citizens, Crilley, Rhys; Manor, Ilan (11 July 2020). "Un-nation Branding: The Cities of Tel Aviv and Jerusalem in Israeli Soft Power". In Sohaela Amiri; Efe Sevin (eds.). City Diplomacy: Current Trends and Future Prospects. Springer Nature. pp. 143–. ISBN978-3-030-45615-3.
Puar 2011, p. 133. Puar, Jasbir (July 15, 2011). "Citation and Censorship: The Politics of Talking About the Sexual Politics of Israel". Feminist Legal Studies. 19 (2). Springer Science and Business Media LLC: 133–142. doi:10.1007/s10691-011-9176-3. ISSN0966-3622. S2CID146226310.
Bouarrouj 2016: “Israel is always mentioned in the context of war and terror…we’re trying to create a situation where you think about Israel in a different way.” Bouarrouj, Khelil (November 30, 2016). "Brand Israel in the Era of Trump". Palestine Square. Retrieved November 23, 2020.
Puar 2011, p. 133. Puar, Jasbir (July 15, 2011). "Citation and Censorship: The Politics of Talking About the Sexual Politics of Israel". Feminist Legal Studies. 19 (2). Springer Science and Business Media LLC: 133–142. doi:10.1007/s10691-011-9176-3. ISSN0966-3622. S2CID146226310.
theguardian.com
Walters 2009: Ken Loach, David Byrne and Jane Fonda among those condemning festival directors' choice of Tel Aviv for inaugural City-to-City Spotlight event ... Greyson cited Israeli action in Gaza and the expansion of illegal settlements as reasons for his withdrawal, ... His objection, he wrote, was not due to the individual titles being shown, but the festival's co-operation with the Israeli government's Brand Israel marketing push. Walters, Ben (September 7, 2009). "Toronto film festival hit by protest over Tel Aviv strand". the Guardian. Retrieved November 22, 2020.
Puar 2011, p. 133. Puar, Jasbir (July 15, 2011). "Citation and Censorship: The Politics of Talking About the Sexual Politics of Israel". Feminist Legal Studies. 19 (2). Springer Science and Business Media LLC: 133–142. doi:10.1007/s10691-011-9176-3. ISSN0966-3622. S2CID146226310.