Low, George S.; Fullerton, Ronald A. (May 1994). "Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation". Journal of Marketing Research. 31 (2): 173–190. doi:10.2307/3152192. JSTOR3152192.
Low, George S.; Fullerton, Ronald A. (May 1994). "Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation". Journal of Marketing Research. 31 (2): 173–190. doi:10.2307/3152192. JSTOR3152192.