Brand awareness (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Brand awareness" in English language version.

refsWebsite

Global rank English rank

5worldcat.org

5^th place

4doi.org

2^nd place

4acrwebsite.org

low place

3jstor.org

26^th place

20^th place

3web.archive.org

1^st place

2businessdictionary.com

5,888^th place

4,293^rd place

1qualtrics.com

low place

1moderainc.com

low place

1books.google.com

3^rd place

1merriam-webster.com

209^th place

191^st place

1mckinsey.com

6,781^st place

4,660^th place

1afr.com

2,149^th place

1,198^th place

1harpersbazaar.com.au

low place

6,131^st place

1coca-colacompany.com

7,545^th place

5,315^th place

acrwebsite.org

Reilly, Michael; Parkinson, Thomas L. (1985). "Individual and Product Correlates of Evoked Set Size For Consumer Package Goods". ACR North American Advances. NA-12.
Roberts, J., "A Grounded Model of Consideration Set Size and Composition", in Advances in Consumer Research, Vol. 16, Thomas K. Srull, (ed.) Provo, UT, Association for Consumer Research, 1989, pp 749–757, Online: http://acrwebsite.org/volumes/5967/volumes/v16/NA-16
Rossiter, J.R. and Percy, L.,"Advertising Communication Models", in: Advances in Consumer Research, Volume 12, Elizabeth C. Hirschman and Moris B. Holbrook (eds), Provo, UT : Association for Consumer Research, 1985, pp 510–524., Online: http://acrwebsite.org/volumes/6443/volumes/v12/NA-12 or http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=6443
Puzakova, M., Kwak, H. and Rocereto, J., "Pushing the Envelope of Brand and Personality: Antecedents and Moderators of Anthropomorphized Brands", in Advances in Consumer Research, Vol. 36, Ann L. McGill and Sharon Shavitt, Duluth (eds), MN: Association for Consumer Research, 2007, pp. 413–420 (online).

afr.com

Paul McIntyre, “Independent bloggers overtake celebrities as key social media influencers”, Australian Financial Review, 22 June 2015 Online:http://www.afr.com/business/independent-bloggers-overtake-celebrities-as-key-social-media-influencers-20150528-ghbovu

books.google.com

A. Aaker, David (1991). Managing Brand Equity. Under 'What is Brand Equity?' Section, first para: Simon & Schuster. ISBN 9781439188385.

businessdictionary.com

Business Dictionary, http://www.businessdictionary.com/definition/generic-brand.html Archived 2016-10-21 at the Wayback Machine
Business Dictionary (online), http://www.businessdictionary.com/definition/reminder-advertising.html Archived 2019-10-05 at the Wayback Machine

coca-colacompany.com

Moye, Jay (2014-09-25). "Share a Coke: How the Groundbreaking Campaign Got Its Start 'Down Under'". The Coca-Cola Company. Retrieved 2019-03-25.

doi.org

Keller, Kevin Lane (1993). "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity". Journal of Marketing. 57 (1): 1–22. doi:10.2307/1252054. ISSN 0022-2429. JSTOR 1252054.
Roselius, Ted (1971). "Consumer Rankings of Risk Reduction Methods". Journal of Marketing. 35 (1): 56–61. doi:10.2307/1250565. ISSN 0022-2429. JSTOR 1250565.
Cleveland, Mark; Laroche, Michel (March 2007). "Acculturaton to the global consumer culture: Scale development and research paradigm". Journal of Business Research. 60 (3): 249–259. doi:10.1016/j.jbusres.2006.11.006.
Percy, Larry; Rossiter, John R. (July 1992). "A model of brand awareness and brand attitude advertising strategies". Psychology and Marketing. 9 (4): 263–274. doi:10.1002/mar.4220090402.

harpersbazaar.com.au

Singh, N., "Celebrity Vs Shopper" Harper's Bazaar (Australia), 2 April 2016 Online: http://www.harpersbazaar.com.au/news/fashion-buzz/2016/4/bloggers-are-more-popular-than-celebrities/

jstor.org

Keller, Kevin Lane (1993). "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity". Journal of Marketing. 57 (1): 1–22. doi:10.2307/1252054. ISSN 0022-2429. JSTOR 1252054.
Roselius, Ted (1971). "Consumer Rankings of Risk Reduction Methods". Journal of Marketing. 35 (1): 56–61. doi:10.2307/1250565. ISSN 0022-2429. JSTOR 1250565.
Demetrios Vakratsas and Tim Ambler, "How Advertising Works: What Do We Really Know?" Journal of Marketing, Vol. 63, No. 1, 1999, pp. 26–43 DOI: 10.2307/1251999 URL: https://www.jstor.org/stable/1251999

mckinsey.com

Court, D. Elzinga, D., Mulder, S. and Vetvik, O.J., "The Consumer Decision Journey", McKinsey Quarterly, June 2009, Online: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey

merriam-webster.com

Merriam-Webster Dictionary, http://www.merriam-webster.com/dictionary/household%20name

moderainc.com

https://www.moderainc.com/news/three-reasons-people-love-brands

qualtrics.com

"Brand Awareness: What is It and How to Increase It in 2021".

web.archive.org

Business Dictionary, http://www.businessdictionary.com/definition/generic-brand.html Archived 2016-10-21 at the Wayback Machine
Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0137058292. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project.
Business Dictionary (online), http://www.businessdictionary.com/definition/reminder-advertising.html Archived 2019-10-05 at the Wayback Machine

worldcat.org

Keller, Kevin Lane (1993). "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity". Journal of Marketing. 57 (1): 1–22. doi:10.2307/1252054. ISSN 0022-2429. JSTOR 1252054.
Roselius, Ted (1971). "Consumer Rankings of Risk Reduction Methods". Journal of Marketing. 35 (1): 56–61. doi:10.2307/1250565. ISSN 0022-2429. JSTOR 1250565.
Biel, Alexander L. Aaker, David A. (31 October 2013). Brand Equity and Advertising : Advertising's Role in Building Strong Brands. Psychology Press. ISBN 978-1-317-75983-6. OCLC 993933598.{{cite book}}: CS1 maint: multiple names: authors list (link)
Belch, George E. (George Edward), 1951– (10 March 2017). Advertising and promotion : an integrated marketing communications perspective. Belch, Michael A. (Eleventh ed.). New York, NY. ISBN 978-1-259-54814-7. OCLC 968690198.{{cite book}}: CS1 maint: location missing publisher (link) CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
Greenland, Leo. Ries, Al. Trout, Jack. Positioning era cometh. (1972). Positioning, "Positioning"-- : what top ad executives have to say-- : Greenland, Springer, Abrams react to Ries/Trout. Crain Communications. OCLC 2222171.{{cite book}}: CS1 maint: multiple names: authors list (link)