Brand awareness (English Wikipedia)

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afr.com

Paul McIntyre, “Independent bloggers overtake celebrities as key social media influencers”, Australian Financial Review, 22 June 2015 Online:http://www.afr.com/business/independent-bloggers-overtake-celebrities-as-key-social-media-influencers-20150528-ghbovu

books.google.com

A. Aaker, David (1991). Managing Brand Equity. Under 'What is Brand Equity?' Section, first para: Simon & Schuster. ISBN 9781439188385.

businessdictionary.com

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coca-colacompany.com

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doi.org

Keller, Kevin Lane (1993). "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity". Journal of Marketing. 57 (1): 1–22. doi:10.2307/1252054. ISSN 0022-2429. JSTOR 1252054.
Roselius, Ted (1971). "Consumer Rankings of Risk Reduction Methods". Journal of Marketing. 35 (1): 56–61. doi:10.2307/1250565. ISSN 0022-2429. JSTOR 1250565.
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Sasmita, Jumiati; Mohd Suki, Norazah (2015-03-09). "Young consumers' insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image". International Journal of Retail & Distribution Management. 43 (3): 276–292. doi:10.1108/IJRDM-02-2014-0024. ISSN 0959-0552.

emerald.com

Sasmita, Jumiati; Mohd Suki, Norazah (2015-03-09). "Young consumers' insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image". International Journal of Retail & Distribution Management. 43 (3): 276–292. doi:10.1108/IJRDM-02-2014-0024. ISSN 0959-0552.

harpersbazaar.com.au

Singh, N., "Celebrity Vs Shopper" Harper's Bazaar (Australia), 2 April 2016 Online: http://www.harpersbazaar.com.au/news/fashion-buzz/2016/4/bloggers-are-more-popular-than-celebrities/

jstor.org

Keller, Kevin Lane (1993). "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity". Journal of Marketing. 57 (1): 1–22. doi:10.2307/1252054. ISSN 0022-2429. JSTOR 1252054.
Roselius, Ted (1971). "Consumer Rankings of Risk Reduction Methods". Journal of Marketing. 35 (1): 56–61. doi:10.2307/1250565. ISSN 0022-2429. JSTOR 1250565.
Demetrios Vakratsas and Tim Ambler, "How Advertising Works: What Do We Really Know?" Journal of Marketing, Vol. 63, No. 1, 1999, pp. 26–43 DOI: 10.2307/1251999 URL: https://www.jstor.org/stable/1251999

mckinsey.com

Court, D. Elzinga, D., Mulder, S. and Vetvik, O.J., "The Consumer Decision Journey", McKinsey Quarterly, June 2009, Online: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey

merriam-webster.com

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moderainc.com

"Three Reasons People Love Brands".

qualtrics.com

"Brand Awareness: What is It and How to Increase It in 2021".

saylor.org

learn.saylor.org

"BUS502: Brand Awareness | Saylor Academy". Saylor Academy. Retrieved 2025-04-22.

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Baylon, Donoxti (January 14, 2025). "The Entrepreneurship of Fashion in an Age of Social Media: The Case of Jacquemus". SAGE Publications: SAGE Business Cases Originals – via SAGE.

web.archive.org

Business Dictionary, http://www.businessdictionary.com/definition/generic-brand.html Archived 2016-10-21 at the Wayback Machine
Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0137058292. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project.
Business Dictionary (online), http://www.businessdictionary.com/definition/reminder-advertising.html Archived 2019-10-05 at the Wayback Machine

worldcat.org

search.worldcat.org

Keller, Kevin Lane (1993). "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity". Journal of Marketing. 57 (1): 1–22. doi:10.2307/1252054. ISSN 0022-2429. JSTOR 1252054.
Roselius, Ted (1971). "Consumer Rankings of Risk Reduction Methods". Journal of Marketing. 35 (1): 56–61. doi:10.2307/1250565. ISSN 0022-2429. JSTOR 1250565.
Biel, Alexander L. Aaker, David A. (31 October 2013). Brand Equity and Advertising : Advertising's Role in Building Strong Brands. Psychology Press. ISBN 978-1-317-75983-6. OCLC 993933598.{{cite book}}: CS1 maint: multiple names: authors list (link)
Belch, George E. (George Edward), 1951– (10 March 2017). Advertising and promotion : an integrated marketing communications perspective. Belch, Michael A. (Eleventh ed.). New York, NY. ISBN 978-1-259-54814-7. OCLC 968690198.{{cite book}}: CS1 maint: location missing publisher (link) CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
Greenland, Leo. Ries, Al. Trout, Jack. Positioning era cometh. (1972). Positioning, "Positioning"-- : what top ad executives have to say-- : Greenland, Springer, Abrams react to Ries/Trout. Crain Communications. OCLC 2222171.{{cite book}}: CS1 maint: multiple names: authors list (link)
Sasmita, Jumiati; Mohd Suki, Norazah (2015-03-09). "Young consumers' insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image". International Journal of Retail & Distribution Management. 43 (3): 276–292. doi:10.1108/IJRDM-02-2014-0024. ISSN 0959-0552.