Brand equity (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Brand equity" in English language version.

refsWebsite

Global rank English rank

9doi.org

2^nd place

4semanticscholar.org

11^th place

8^th place

2web.archive.org

1^st place

1worldcat.org

5^th place

1metti-bronner.com

low place

1archive.org

6^th place

1jstor.org

26^th place

20^th place

1symbologo.org

low place

1hbr.org

2,754^th place

1,686^th place

archive.org

Knapp, Duane (2000). The Brand Mindset. New York City: McGraw-Hill. pp. 139–140. ISBN 0-07-134795-X.

doi.org

Keller, Kevin Lane (March 2003). "Brand Synthesis: The Multidimensionality of Brand Knowledge". Journal of Consumer Research. 29 (4): 595–600. doi:10.1086/346254.
Leuthesser, Lance; Kohli, Chiranjeev S.; Harich, Katrin R. (1 March 1995). "Brand Equity: The Halo Effect Measure". European Journal of Marketing. 29 (4): 57–66. doi:10.1108/03090569510086657.
Ailawadi, Kusum L.; Lehmann, Donald R.; Neslin, Scott A. (October 2003). "Revenue Premium as an Outcome Measure of Brand Equity". Journal of Marketing. 67 (4): 1–17. doi:10.1509/jmkg.67.4.1.18688. S2CID 6996459.
Baltas, George R.; Saridakis, Charalampos (February 2010). "Measuring brand equity in the car market: a hedonic price analysis". Journal of the Operational Research Society. 61 (2): 284–293. doi:10.1057/jors.2008.159. S2CID 30538511.
Baltas, George; Freeman, Jonathan (1 October 2001). "Hedonic Price Methods and the Structure of High-Technology Industrial Markets: an empirical analysis". Industrial Marketing Management. 30: 599–607. doi:10.1016/s0019-8501(99)00125-x. S2CID 16524828.
Ansary, Amin; Nik Hashim, Nik M. Hazrul (October 2018). "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth". Review of Managerial Science. 12 (4): 969–1002. doi:10.1007/s11846-017-0235-2. ISSN 1863-6683. S2CID 157448190.
Lassar, W.; Mittal, Banwari; Sharma, A. (1 October 1995). "Measuring Customer-Based Brand Equity". Journal of Consumer Marketing. 12 (4): 11–19. doi:10.1108/07363769510095270.
Alhaddad, Abdullah Awad (2015). "The Effect of Advertising Awareness on Brand Equity in Social Media". International Journal of E-Education, E-Business, E-Management and E-Learning. 5 (2): 73–84. doi:10.17706/ijeeee.2015.5.2.73-84.
Aaker, David A. (Spring 1996). "Measuring Brand Equity Across Products and Markets". California Management Review. 38 (38): 102–120. doi:10.2307/41165845. JSTOR 41165845.

hbr.org

Gregory, James R.; Sexton, Donald E. (March 2007). "Hidden Wealth in B2B Brands". Harvard Business Review. HBR.

jstor.org

Aaker, David A. (Spring 1996). "Measuring Brand Equity Across Products and Markets". California Management Review. 38 (38): 102–120. doi:10.2307/41165845. JSTOR 41165845.

metti-bronner.com

Metti, Michael Sebastian (1 June 2011). "Jerusalem – the most powerful brand in history" (PDF). Stockholm University School of Business. Archived from the original (PDF) on 26 January 2020. Retrieved 1 July 2011.

semanticscholar.org

api.semanticscholar.org

Ailawadi, Kusum L.; Lehmann, Donald R.; Neslin, Scott A. (October 2003). "Revenue Premium as an Outcome Measure of Brand Equity". Journal of Marketing. 67 (4): 1–17. doi:10.1509/jmkg.67.4.1.18688. S2CID 6996459.
Baltas, George R.; Saridakis, Charalampos (February 2010). "Measuring brand equity in the car market: a hedonic price analysis". Journal of the Operational Research Society. 61 (2): 284–293. doi:10.1057/jors.2008.159. S2CID 30538511.
Baltas, George; Freeman, Jonathan (1 October 2001). "Hedonic Price Methods and the Structure of High-Technology Industrial Markets: an empirical analysis". Industrial Marketing Management. 30: 599–607. doi:10.1016/s0019-8501(99)00125-x. S2CID 16524828.
Ansary, Amin; Nik Hashim, Nik M. Hazrul (October 2018). "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth". Review of Managerial Science. 12 (4): 969–1002. doi:10.1007/s11846-017-0235-2. ISSN 1863-6683. S2CID 157448190.

symbologo.org

"House of Logo & Symbols: Brand Association – what we mean". symbologo.org. Archived from the original on 23 March 2012. Retrieved 12 January 2022.

web.archive.org

Metti, Michael Sebastian (1 June 2011). "Jerusalem – the most powerful brand in history" (PDF). Stockholm University School of Business. Archived from the original (PDF) on 26 January 2020. Retrieved 1 July 2011.
"House of Logo & Symbols: Brand Association – what we mean". symbologo.org. Archived from the original on 23 March 2012. Retrieved 12 January 2022.

worldcat.org

search.worldcat.org

Ansary, Amin; Nik Hashim, Nik M. Hazrul (October 2018). "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth". Review of Managerial Science. 12 (4): 969–1002. doi:10.1007/s11846-017-0235-2. ISSN 1863-6683. S2CID 157448190.