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Baltas, George R.; Saridakis, Charalampos (February 2010). "Measuring brand equity in the car market: a hedonic price analysis". Journal of the Operational Research Society. 61 (2): 284–293. doi:10.1057/jors.2008.159. S2CID30538511.
Baltas, George; Freeman, Jonathan (1 October 2001). "Hedonic Price Methods and the Structure of High-Technology Industrial Markets: an empirical analysis". Industrial Marketing Management. 30: 599–607. doi:10.1016/s0019-8501(99)00125-x. S2CID16524828.
Ansary, Amin; Nik Hashim, Nik M. Hazrul (October 2018). "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth". Review of Managerial Science. 12 (4): 969–1002. doi:10.1007/s11846-017-0235-2. ISSN1863-6683. S2CID157448190.
Ansary, Amin; Nik Hashim, Nik M. Hazrul (October 2018). "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth". Review of Managerial Science. 12 (4): 969–1002. doi:10.1007/s11846-017-0235-2. ISSN1863-6683. S2CID157448190.