Brand management (English Wikipedia)

Dobni, D., and Zinkhan, G.M., "In Search of Brand Image: a Foundation Analysis", in: Advances in Consumer Research, Volume 17, Marvin E. Goldberg, Gerald Gorn, and Richard W. Pollay (eds), Provo, UT Association for Consumer Research, pp 110–119, Stable URL: http://acrwebsite.org/volumes/7005/volumes/v17/NA-17

archive.org

Dodd, Erica Cruikshank; Kent, John (1961). Byzantine silver stamps. University of Connecticut Libraries. Washington, Dumbarton Oaks Research Library and Collection, Trustees for Harvard University; [distributed by J.J. Augustin, Locust Valley, N.Y.]
Aaker, David A.; Erich Joachimsthaler (2000). Brand Leadership. New York: The Free Press. pp. 1–6. ISBN 0-684-83924-5.

bbc.com

"Royal warrants: What they tell us about the Royal Family". BBC News. July 12, 2013. Retrieved August 21, 2023.

brandingstrategyinsider.com

"Great Moments In Branding: Neil McElroy Memo – Branding Strategy Insider". June 12, 2009.

deakin.edu.au

dro.deakin.edu.au

Bridson, K. & Evans, J. (2004). "The secret to a fashion advantage is brand orientation" (PDF). International Journal of Retail and Distribution Management. 32 (8): 403–411. doi:10.1108/09590550410546223. hdl:10536/DRO/DU:30004359.

doi.org

Clarke, J. R. in Dobbins, J. J. and Foss, P. W., The World of Pompeii, Oxford, Routledge, 2008, p. 330; Curtis, R.I., "A Personalized Floor Mosaic from Pompeii", American Journal of Archaeology, Vol. 88, No. 4, 1984, doi:10.2307/504744, pp. 557–566, JSTOR 504744
Curtis, R.I., "A Personalized Floor Mosaic from Pompeii", American Journal of Archaeology, Vol. 88, No. 4 (Oct., 1984), doi:10.2307/504744, pp. 557–566, JSTOR 504744
Mark Casson and John S. Lee, "The Origin and Development of Markets: A Business History Perspective", Business History Review, Vol. 85, Spring, 2011, p. 18, doi:10.1017/S0007680511000018 Online: http://www.hbs.edu/businesshistory/Documents/origin-and-development-of-markets.pdf
PhD, Ian Brennan; PhD, Laurie A. Babin (May 11, 2004). "Brand Placement Recognition". Journal of Promotion Management. 10 (1–2): 185–202. doi:10.1300/J057v10n01_13. ISSN 1049-6491. S2CID 166721360.
Diaz Ruiz, Carlos; Cruz, Angela Gracia B. (January 1, 2023). "Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China". International Marketing Review. 40 (7): 1–21. doi:10.1108/IMR-04-2022-0099. ISSN 0265-1335.
Confente, Ilenia; Kucharska, Wioleta (January 1, 2021). "Company versus consumer performance: does brand community identification foster brand loyalty and the consumer's personal brand?". Journal of Brand Management. 28 (1): 8–31. doi:10.1057/s41262-020-00208-4. ISSN 1479-1803.
Ebrahim, E., Ghoneim, A., Irani, A. and Fan. Y., "A Brand Preference and Repurchase Intention Model: The Role of Consumer experience", Journal of Marketing Management, Vol 32, No. 13-14, 2016, pp 1230–1259, doi:10.1080/0267257X.2016.1150322
Bridson, K. & Evans, J. (2004). "The secret to a fashion advantage is brand orientation" (PDF). International Journal of Retail and Distribution Management. 32 (8): 403–411. doi:10.1108/09590550410546223. hdl:10536/DRO/DU:30004359.
Wolny, J.; Mueller, C. (2013). "Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms". Journal of Marketing Management. 29 (5/6): 562–583. doi:10.1080/0267257X.2013.778324. S2CID 6370751.
Bampo, M.; Ewing, M. T.; Mather, D. R.; Stewart, D.; Wallace, M. (2008). "The effect of the social structure of digital networks on viral marketing performance". Information Systems Research. 19 (3): 273–290. doi:10.1287/isre.1070.0152.
Curran, Ross; Taheri, Babak; MacIntosh, Robert; O'Gorman, Kevin (December 1, 2016). "Nonprofit Brand Heritage: Its Ability to Influence Volunteer Retention, Engagement, and Satisfaction". Nonprofit and Voluntary Sector Quarterly. 45 (6): 1234–1257. doi:10.1177/0899764016633532. ISSN 0899-7640. S2CID 147490099.
Keller, Kevin Lane; Lehmann, Donald R. (November 1, 2006). "Brands and Branding: Research Findings and Future Priorities". Marketing Science. 25 (6): 740–759. doi:10.1287/mksc.1050.0153. ISSN 0732-2399. S2CID 14389674.
Cooper, Holly; Merrilees, Bill; Miller, Dale (June 1, 2015). "Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands". Journal of Brand Management. 22 (5): 412–430. doi:10.1057/bm.2015.17. ISSN 1479-1803.
Bryce, Derek; Curran, Ross; O'Gorman, Kevin; Taheri, Babak (2015). "Visitors' Engagement and Authenticity: Japanese Heritage Consumption" (PDF). Tourism Management. 46: 571–581. doi:10.1016/j.tourman.2014.08.012.
Schallehn, Mike; Burmann, Christoph; Riley, Nicola (2014). Brand authenticity: model development and empirical testing. Journal of Brand Management. 23 (3): doi:10.1108/JPBM-06-2013-0339
Balmer, John M. T.; Burghausen, Mario (June 2019). "Marketing, the past and corporate heritage". Marketing Theory. 19 (2): 217–227. doi:10.1177/1470593118790636. ISSN 1470-5931.

edelman.com

2019 Edelman Trust Barometer Special Report: In Brands We Trust? Edelman. 2019. p. 9.

emerald.com

Diaz Ruiz, Carlos; Cruz, Angela Gracia B. (January 1, 2023). "Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China". International Marketing Review. 40 (7): 1–21. doi:10.1108/IMR-04-2022-0099. ISSN 0265-1335.

handle.net

hdl.handle.net

Bridson, K. & Evans, J. (2004). "The secret to a fashion advantage is brand orientation" (PDF). International Journal of Retail and Distribution Management. 32 (8): 403–411. doi:10.1108/09590550410546223. hdl:10536/DRO/DU:30004359.

hbs.edu

Mark Casson and John S. Lee, "The Origin and Development of Markets: A Business History Perspective", Business History Review, Vol. 85, Spring, 2011, p. 18, doi:10.1017/S0007680511000018 Online: http://www.hbs.edu/businesshistory/Documents/origin-and-development-of-markets.pdf

hbswk.hbs.edu

"Neil McElroy's Epiphany". P&G Changing the Face of Consumer Marketing. Harvard Business School. May 2, 2000. Retrieved March 9, 2011.

hls-dhs-dss.ch

Benson, Paul L.; Gilmore, Robert S. (November 15, 2004). Non-Destructive Imaging of Worn-off Hallmarks and Engravings from Metal Objects of Art Using Scanning Acoustic Microscopy (Report). Nelson-Atkins Museum of Art. Natchitoches, LA: National Center for Preservation Technology and Training. Archived from the original on December 13, 2016. Retrieved May 14, 2017.
Cites: Dodd, Erica Cruikshank (1961). Byzantine Silver Stamps. Dumbarton Oaks Studies. Vol. 7. J.P.C. Kent (excursus on the comes sacrarum largitionum). Washington: Dumbarton Oaks Research Library and Collection. pp. 23–35. OCLC 1705103.
Compare: Dubler, Anne-Marie (November 27, 2008). "Edelmetalle". Historisches Lexikon der Schweiz (in German).

interbrand.com

"Best Brands". Interbrand. Retrieved March 12, 2021.

investopedia.com

"Brand Management Definition". Retrieved April 17, 2015.

jstor.org

Clarke, J. R. in Dobbins, J. J. and Foss, P. W., The World of Pompeii, Oxford, Routledge, 2008, p. 330; Curtis, R.I., "A Personalized Floor Mosaic from Pompeii", American Journal of Archaeology, Vol. 88, No. 4, 1984, doi:10.2307/504744, pp. 557–566, JSTOR 504744
Curtis, R.I., "A Personalized Floor Mosaic from Pompeii", American Journal of Archaeology, Vol. 88, No. 4 (Oct., 1984), doi:10.2307/504744, pp. 557–566, JSTOR 504744

mentalfloss.com

"41 Brand Names People Use as Generic Terms". Mental Floss. July 14, 2011. Retrieved December 14, 2014.

newmediagroup.co.uk

Mildred Pierce, Newmediagroup.co.uk Archived December 6, 2006, at the Wayback Machine

nielsen.com

"Understanding the Power of a Brand Name". www.nielsen.com.

nps.gov

ncptt.nps.gov

Benson, Paul L.; Gilmore, Robert S. (November 15, 2004). Non-Destructive Imaging of Worn-off Hallmarks and Engravings from Metal Objects of Art Using Scanning Acoustic Microscopy (Report). Nelson-Atkins Museum of Art. Natchitoches, LA: National Center for Preservation Technology and Training. Archived from the original on December 13, 2016. Retrieved May 14, 2017.
Cites: Dodd, Erica Cruikshank (1961). Byzantine Silver Stamps. Dumbarton Oaks Studies. Vol. 7. J.P.C. Kent (excursus on the comes sacrarum largitionum). Washington: Dumbarton Oaks Research Library and Collection. pp. 23–35. OCLC 1705103.
Compare: Dubler, Anne-Marie (November 27, 2008). "Edelmetalle". Historisches Lexikon der Schweiz (in German).

semanticscholar.org

api.semanticscholar.org

PhD, Ian Brennan; PhD, Laurie A. Babin (May 11, 2004). "Brand Placement Recognition". Journal of Promotion Management. 10 (1–2): 185–202. doi:10.1300/J057v10n01_13. ISSN 1049-6491. S2CID 166721360.
Wolny, J.; Mueller, C. (2013). "Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms". Journal of Marketing Management. 29 (5/6): 562–583. doi:10.1080/0267257X.2013.778324. S2CID 6370751.
Curran, Ross; Taheri, Babak; MacIntosh, Robert; O'Gorman, Kevin (December 1, 2016). "Nonprofit Brand Heritage: Its Ability to Influence Volunteer Retention, Engagement, and Satisfaction". Nonprofit and Voluntary Sector Quarterly. 45 (6): 1234–1257. doi:10.1177/0899764016633532. ISSN 0899-7640. S2CID 147490099.
Keller, Kevin Lane; Lehmann, Donald R. (November 1, 2006). "Brands and Branding: Research Findings and Future Priorities". Marketing Science. 25 (6): 740–759. doi:10.1287/mksc.1050.0153. ISSN 0732-2399. S2CID 14389674.

snopes.com

"FACT CHECK: Did Coca-Cola Invent the Modern Image of Santa Claus?". December 18, 2001.
"FACT CHECK: Bite the Wax Tadpole". May 19, 2011.

strath.ac.uk

strathprints.strath.ac.uk

Bryce, Derek; Curran, Ross; O'Gorman, Kevin; Taheri, Babak (2015). "Visitors' Engagement and Authenticity: Japanese Heritage Consumption" (PDF). Tourism Management. 46: 571–581. doi:10.1016/j.tourman.2014.08.012.

thesilversociety.org

The Silver Society, "Hallmarks on British Silver" Online: http://www.thesilversociety.org/Identify.pdf Archived July 28, 2018, at the Wayback Machine

unitbv.ro

webbut.unitbv.ro

Briciu, V.A, and Briciu, A., "A Brief History of Brands and the Evolution of Place Branding", Bulletin of the Transilvania University of Braşov [Series VII: Social Sciences], Vol. 9 (58) No. 2 2016, p.137 Online: http://webbut.unitbv.ro/bulletin/Series%20VII/BULETIN%20I/22_Briciu.pdf Archived July 13, 2019, at the Wayback Machine
Briciu, V.A, and Briciu, A., "A Brief History of Brands and the Evolution of Branding", Bulletin of the Transilvania University of Braşov [Series VII: Social Sciences], Vol. 9 (58) No. 2 2016, p.139 Online: http://webbut.unitbv.ro/bulletin/Series%20VII/BULETIN%20I/22_Briciu.pdf Archived July 13, 2019, at the Wayback Machine
Briciu, V.A, and Briciu, A., "A Brief History of Brands and the Evolution of Place Branding", Bulletin of the Transilvania University of Braşov [Series VII: Social Sciences], Vol. 9 (58) No. 2 2016, p.137-38 Online: http://webbut.unitbv.ro/bulletin/Series%20VII/BULETIN%20I/22_Briciu.pdf Archived July 13, 2019, at the Wayback Machine

web.archive.org

Briciu, V.A, and Briciu, A., "A Brief History of Brands and the Evolution of Place Branding", Bulletin of the Transilvania University of Braşov [Series VII: Social Sciences], Vol. 9 (58) No. 2 2016, p.137 Online: http://webbut.unitbv.ro/bulletin/Series%20VII/BULETIN%20I/22_Briciu.pdf Archived July 13, 2019, at the Wayback Machine
Briciu, V.A, and Briciu, A., "A Brief History of Brands and the Evolution of Branding", Bulletin of the Transilvania University of Braşov [Series VII: Social Sciences], Vol. 9 (58) No. 2 2016, p.139 Online: http://webbut.unitbv.ro/bulletin/Series%20VII/BULETIN%20I/22_Briciu.pdf Archived July 13, 2019, at the Wayback Machine
Benson, Paul L.; Gilmore, Robert S. (November 15, 2004). Non-Destructive Imaging of Worn-off Hallmarks and Engravings from Metal Objects of Art Using Scanning Acoustic Microscopy (Report). Nelson-Atkins Museum of Art. Natchitoches, LA: National Center for Preservation Technology and Training. Archived from the original on December 13, 2016. Retrieved May 14, 2017.
Cites: Dodd, Erica Cruikshank (1961). Byzantine Silver Stamps. Dumbarton Oaks Studies. Vol. 7. J.P.C. Kent (excursus on the comes sacrarum largitionum). Washington: Dumbarton Oaks Research Library and Collection. pp. 23–35. OCLC 1705103.
Compare: Dubler, Anne-Marie (November 27, 2008). "Edelmetalle". Historisches Lexikon der Schweiz (in German).
The Silver Society, "Hallmarks on British Silver" Online: http://www.thesilversociety.org/Identify.pdf Archived July 28, 2018, at the Wayback Machine
Briciu, V.A, and Briciu, A., "A Brief History of Brands and the Evolution of Place Branding", Bulletin of the Transilvania University of Braşov [Series VII: Social Sciences], Vol. 9 (58) No. 2 2016, p.137-38 Online: http://webbut.unitbv.ro/bulletin/Series%20VII/BULETIN%20I/22_Briciu.pdf Archived July 13, 2019, at the Wayback Machine
Mildred Pierce, Newmediagroup.co.uk Archived December 6, 2006, at the Wayback Machine

worldcat.org

search.worldcat.org

Benson, Paul L.; Gilmore, Robert S. (November 15, 2004). Non-Destructive Imaging of Worn-off Hallmarks and Engravings from Metal Objects of Art Using Scanning Acoustic Microscopy (Report). Nelson-Atkins Museum of Art. Natchitoches, LA: National Center for Preservation Technology and Training. Archived from the original on December 13, 2016. Retrieved May 14, 2017.
Cites: Dodd, Erica Cruikshank (1961). Byzantine Silver Stamps. Dumbarton Oaks Studies. Vol. 7. J.P.C. Kent (excursus on the comes sacrarum largitionum). Washington: Dumbarton Oaks Research Library and Collection. pp. 23–35. OCLC 1705103.
Compare: Dubler, Anne-Marie (November 27, 2008). "Edelmetalle". Historisches Lexikon der Schweiz (in German).
Brand equity & advertising : advertising's role in building strong brands. David A. Aaker, Alexander L. Biel. Hillsdale, N.J. 1993. ISBN 978-1-317-75982-9. OCLC 862746579.{{cite book}}: CS1 maint: location missing publisher (link) CS1 maint: others (link)
PhD, Ian Brennan; PhD, Laurie A. Babin (May 11, 2004). "Brand Placement Recognition". Journal of Promotion Management. 10 (1–2): 185–202. doi:10.1300/J057v10n01_13. ISSN 1049-6491. S2CID 166721360.
Diaz Ruiz, Carlos; Cruz, Angela Gracia B. (January 1, 2023). "Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China". International Marketing Review. 40 (7): 1–21. doi:10.1108/IMR-04-2022-0099. ISSN 0265-1335.
Confente, Ilenia; Kucharska, Wioleta (January 1, 2021). "Company versus consumer performance: does brand community identification foster brand loyalty and the consumer's personal brand?". Journal of Brand Management. 28 (1): 8–31. doi:10.1057/s41262-020-00208-4. ISSN 1479-1803.
Curran, Ross; Taheri, Babak; MacIntosh, Robert; O'Gorman, Kevin (December 1, 2016). "Nonprofit Brand Heritage: Its Ability to Influence Volunteer Retention, Engagement, and Satisfaction". Nonprofit and Voluntary Sector Quarterly. 45 (6): 1234–1257. doi:10.1177/0899764016633532. ISSN 0899-7640. S2CID 147490099.
Keller, Kevin Lane; Lehmann, Donald R. (November 1, 2006). "Brands and Branding: Research Findings and Future Priorities". Marketing Science. 25 (6): 740–759. doi:10.1287/mksc.1050.0153. ISSN 0732-2399. S2CID 14389674.
Cooper, Holly; Merrilees, Bill; Miller, Dale (June 1, 2015). "Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands". Journal of Brand Management. 22 (5): 412–430. doi:10.1057/bm.2015.17. ISSN 1479-1803.
Balmer, John M. T.; Burghausen, Mario (June 2019). "Marketing, the past and corporate heritage". Marketing Theory. 19 (2): 217–227. doi:10.1177/1470593118790636. ISSN 1470-5931.

worldcat.org

Brand equity & advertising : advertising's role in building strong brands. David A. Aaker, Alexander L. Biel. Hillsdale, N.J. 1993. ISBN 978-1-317-75982-9. OCLC 862746579.{{cite book}}: CS1 maint: location missing publisher (link) CS1 maint: others (link)