COBRA (consumer theory) (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "COBRA (consumer theory)" in English language version.

refsWebsite

Global rank English rank

9doi.org

2^nd place

8worldcat.org

5^th place

8semanticscholar.org

11^th place

8^th place

2handle.net

102^nd place

76^th place

1wiley.com

222^nd place

297^th place

1bbk.ac.uk

low place

7,925^th place

1sciencedirect.com

149^th place

178^th place

bbk.ac.uk

eprints.bbk.ac.uk

Schivinski, Bruno; Muntinga, Daan G.; Pontes, Halley M.; Lukasik, Przemyslaw (2019-02-10). "Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media" (PDF). Journal of Strategic Marketing. 29: 1–23. doi:10.1080/0965254X.2019.1572641. ISSN 0965-254X. S2CID 169721474.

doi.org

Shao, Guosong (2009). "Understanding the appeal of user-generated media: a uses and gratification perspective". Internet Research. 19 (1): 7–25. doi:10.1108/10662240910927795. ISSN 1066-2243. S2CID 17291486.
Muntinga, Daniël G.; Moorman, Marjolein; Smit, Edith G. (2011). "Introducing COBRAs: Exploring motivations for brand-related social media use". International Journal of Advertising. 30 (1): 13–46. doi:10.2501/IJA-30-1-013-046. ISSN 1759-3948. S2CID 82881875.
Schivinski, Bruno; Christodoulides, George; Dabrowski, Dariusz (2016-03-01). "Measuring Consumers' Engagement With Brand-Related Social-Media Content". Journal of Advertising Research. 56 (1): 64–80. doi:10.2501/JAR-2016-004. ISSN 0021-8499. S2CID 167329509.
Shao, Guosong (2009-01-30). "Understanding the appeal of user-generated media: a uses and gratification perspective". Internet Research. 19 (1): 7–25. doi:10.1108/10662240910927795. ISSN 1066-2243. S2CID 17291486.
Woodside, Arch G.; Sood, Suresh; Miller, Kenneth E. (February 2008). "When consumers and brands talk: Storytelling theory and research in psychology and marketing". Psychology and Marketing. 25 (2): 97–145. doi:10.1002/mar.20203.
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. (2014-05-01). "Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation". Journal of Interactive Marketing. 28 (2): 149–165. doi:10.1016/j.intmar.2013.12.002. hdl:10292/8516. ISSN 1094-9968. S2CID 9152905.
Schivinski, Bruno; Muntinga, Daan G.; Pontes, Halley M.; Lukasik, Przemyslaw (2019-02-10). "Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media" (PDF). Journal of Strategic Marketing. 29: 1–23. doi:10.1080/0965254X.2019.1572641. ISSN 0965-254X. S2CID 169721474.
Schivinski, Bruno (2019-09-05). "Eliciting brand-related social media engagement: A conditional inference tree framework". Journal of Business Research. 130: 594–602. doi:10.1016/j.jbusres.2019.08.045. ISSN 0148-2963. S2CID 203045048.
Buzeta, Cristian; De Pelsmacker, Patrick; Dens, Nathalie (2020-06-27). "Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)". Journal of Interactive Marketing. 52: 79–98. doi:10.1016/j.intmar.2020.04.004. hdl:10067/1700090151162165141. ISSN 1094-9968. S2CID 225024608.

handle.net

hdl.handle.net

Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. (2014-05-01). "Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation". Journal of Interactive Marketing. 28 (2): 149–165. doi:10.1016/j.intmar.2013.12.002. hdl:10292/8516. ISSN 1094-9968. S2CID 9152905.
Buzeta, Cristian; De Pelsmacker, Patrick; Dens, Nathalie (2020-06-27). "Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)". Journal of Interactive Marketing. 52: 79–98. doi:10.1016/j.intmar.2020.04.004. hdl:10067/1700090151162165141. ISSN 1094-9968. S2CID 225024608.

sciencedirect.com

Schivinski, Bruno (2019-09-05). "Eliciting brand-related social media engagement: A conditional inference tree framework". Journal of Business Research. 130: 594–602. doi:10.1016/j.jbusres.2019.08.045. ISSN 0148-2963. S2CID 203045048.

semanticscholar.org

api.semanticscholar.org

Shao, Guosong (2009). "Understanding the appeal of user-generated media: a uses and gratification perspective". Internet Research. 19 (1): 7–25. doi:10.1108/10662240910927795. ISSN 1066-2243. S2CID 17291486.
Muntinga, Daniël G.; Moorman, Marjolein; Smit, Edith G. (2011). "Introducing COBRAs: Exploring motivations for brand-related social media use". International Journal of Advertising. 30 (1): 13–46. doi:10.2501/IJA-30-1-013-046. ISSN 1759-3948. S2CID 82881875.
Schivinski, Bruno; Christodoulides, George; Dabrowski, Dariusz (2016-03-01). "Measuring Consumers' Engagement With Brand-Related Social-Media Content". Journal of Advertising Research. 56 (1): 64–80. doi:10.2501/JAR-2016-004. ISSN 0021-8499. S2CID 167329509.
Shao, Guosong (2009-01-30). "Understanding the appeal of user-generated media: a uses and gratification perspective". Internet Research. 19 (1): 7–25. doi:10.1108/10662240910927795. ISSN 1066-2243. S2CID 17291486.
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. (2014-05-01). "Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation". Journal of Interactive Marketing. 28 (2): 149–165. doi:10.1016/j.intmar.2013.12.002. hdl:10292/8516. ISSN 1094-9968. S2CID 9152905.
Schivinski, Bruno; Muntinga, Daan G.; Pontes, Halley M.; Lukasik, Przemyslaw (2019-02-10). "Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media" (PDF). Journal of Strategic Marketing. 29: 1–23. doi:10.1080/0965254X.2019.1572641. ISSN 0965-254X. S2CID 169721474.
Schivinski, Bruno (2019-09-05). "Eliciting brand-related social media engagement: A conditional inference tree framework". Journal of Business Research. 130: 594–602. doi:10.1016/j.jbusres.2019.08.045. ISSN 0148-2963. S2CID 203045048.
Buzeta, Cristian; De Pelsmacker, Patrick; Dens, Nathalie (2020-06-27). "Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)". Journal of Interactive Marketing. 52: 79–98. doi:10.1016/j.intmar.2020.04.004. hdl:10067/1700090151162165141. ISSN 1094-9968. S2CID 225024608.

wiley.com

onlinelibrary.wiley.com

Woodside, Arch G.; Sood, Suresh; Miller, Kenneth E. (February 2008). "When consumers and brands talk: Storytelling theory and research in psychology and marketing". Psychology and Marketing. 25 (2): 97–145. doi:10.1002/mar.20203.

worldcat.org

search.worldcat.org

Shao, Guosong (2009). "Understanding the appeal of user-generated media: a uses and gratification perspective". Internet Research. 19 (1): 7–25. doi:10.1108/10662240910927795. ISSN 1066-2243. S2CID 17291486.
Muntinga, Daniël G.; Moorman, Marjolein; Smit, Edith G. (2011). "Introducing COBRAs: Exploring motivations for brand-related social media use". International Journal of Advertising. 30 (1): 13–46. doi:10.2501/IJA-30-1-013-046. ISSN 1759-3948. S2CID 82881875.
Schivinski, Bruno; Christodoulides, George; Dabrowski, Dariusz (2016-03-01). "Measuring Consumers' Engagement With Brand-Related Social-Media Content". Journal of Advertising Research. 56 (1): 64–80. doi:10.2501/JAR-2016-004. ISSN 0021-8499. S2CID 167329509.
Shao, Guosong (2009-01-30). "Understanding the appeal of user-generated media: a uses and gratification perspective". Internet Research. 19 (1): 7–25. doi:10.1108/10662240910927795. ISSN 1066-2243. S2CID 17291486.
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. (2014-05-01). "Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation". Journal of Interactive Marketing. 28 (2): 149–165. doi:10.1016/j.intmar.2013.12.002. hdl:10292/8516. ISSN 1094-9968. S2CID 9152905.
Schivinski, Bruno; Muntinga, Daan G.; Pontes, Halley M.; Lukasik, Przemyslaw (2019-02-10). "Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media" (PDF). Journal of Strategic Marketing. 29: 1–23. doi:10.1080/0965254X.2019.1572641. ISSN 0965-254X. S2CID 169721474.
Schivinski, Bruno (2019-09-05). "Eliciting brand-related social media engagement: A conditional inference tree framework". Journal of Business Research. 130: 594–602. doi:10.1016/j.jbusres.2019.08.045. ISSN 0148-2963. S2CID 203045048.
Buzeta, Cristian; De Pelsmacker, Patrick; Dens, Nathalie (2020-06-27). "Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)". Journal of Interactive Marketing. 52: 79–98. doi:10.1016/j.intmar.2020.04.004. hdl:10067/1700090151162165141. ISSN 1094-9968. S2CID 225024608.