Analysis of information sources in references of the Wikipedia article "Channel 5 (British TV channel)" in English language version.
Channel 5 launched at 6pm on 30 March 1997. ... Fittingly, the first ad to run on the station was for Chanel No 5. Kellogg, which made great play of also being around for the launch of ITV and Channel 4, appeared in the first ad break with a spot specially shot for the launch night.
Chanel, perfume giant, is set to be the first advertiser on Channel 5, as it shows a new commercial for its Chanel No 5 perfume. The film will be shown once on Channel 5, and then kept on ice until Christmas 1997
Annual Total Viewing Summary
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