Click-through rate (English Wikipedia)

Stern, Andrew (February 1, 2010). "8 ways to improve your click-through rate". iMedia Connection. Archived from the original on February 4, 2010. Retrieved February 7, 2010.

lyris.com

"Average Email Click-Through Rate". Archived from the original on 31 December 2012. Retrieved December 20, 2012.

American Marketing Association Dictionary. "Dictionary". Archived from the original on 2012-11-21. Retrieved 2012-11-29.. Retrieved 2012-11-02. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language in Marketing Project.

Wasserman, Todd (9 August 2013). "This Is the World's First Banner Ad". Mashable. Retrieved 11 September 2015.

"Click-Through Rate (CTR): Is It a Google Ranking Factor?". Search Engine Journal. October 17, 2021. Retrieved 2022-12-07.

Lorente-Páramo, Ángel J.; Chaparro-Peláez, Julián; Hernández-García, Ángel (2020). "How to improve e-mail click-through rates – A national culture approach". Technological Forecasting and Social Change. 161: 120283. doi:10.1016/j.techfore.2020.120283. S2CID 224908552.
Li, Hairong (2004). "Internet Advertising Formats and Effectiveness". Semantic Scholar. S2CID 14475745. Retrieved 2024-07-31.

Li, Hairong (2004). "Internet Advertising Formats and Effectiveness". Semantic Scholar. S2CID 14475745. Retrieved 2024-07-31.

American Marketing Association Dictionary. "Dictionary". Archived from the original on 2012-11-21. Retrieved 2012-11-29.. Retrieved 2012-11-02. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language in Marketing Project.
Stern, Andrew (February 1, 2010). "8 ways to improve your click-through rate". iMedia Connection. Archived from the original on February 4, 2010. Retrieved February 7, 2010.
"Email Campaign Performance Metrics Definitions". Archived from the original on December 19, 2012. Retrieved December 18, 2012.
Kevin Gao. "Click Through Rates: Click Through Rates Numbers and Their Meaning". Archived from the original on December 18, 2012. Retrieved December 18, 2012.
"Email marketing metrics: Click through rate (CTR) relevant to email marketing measurement". January 17, 2010. Archived from the original on 5 May 2011.
"Average Email Click-Through Rate". Archived from the original on 31 December 2012. Retrieved December 20, 2012.

American Marketing Association Dictionary. "Dictionary". Archived from the original on 2012-11-21. Retrieved 2012-11-29.. Retrieved 2012-11-02. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language in Marketing Project.
Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project.