Analysis of information sources in references of the Wikipedia article "Clock face" in English language version.
Rolex always has their watches set to 10:10 and 31 seconds.
[I]n almost all the advertisements for timepieces, the time is 10:10 (or somewhere between 10:08 and 10:11). This arrangement of the watch hands, creating a V-for-Victory sign, is an advertising technique meant to emphasize the name of the company, which usually appears in the upper part of the watch; it is common practice both in the West and in the Far East.
