An earlier, higher, offer had been made by Kingfisher but Norweb rejected this and held out for more. Shortly after, when Norweb began offering 0% interest finance, Comet did not follow suit and directed customers who inquired about finance to use Norweb instead.
The resulting cost of the 0% promotion "crippled" Norweb, which then accepted an offer from Kingfisher lower than that initially offered. (Mullin, Roddy (2010). Sales promotion: how to create, implement and integrate campaigns that really work. London: Kogan Page. p. 38. ISBN9780749460051.)
