Comparative advertising (English Wikipedia)

Chen, Yuxin; Joshi, Yogesh V.; Raju, Jagmohan S.; Zhang, Z. John (2009). "A Theory of Combative Advertising". Marketing Science. 28 (1): 1–19. CiteSeerX 10.1.1.151.4557. doi:10.1287/mksc.1080.0385.[1]
Beard, F. (2010). "Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences". Journal of Macromarketing. 30 (3): 270–286. doi:10.1177/0276146710372222. hdl:11244/25089.[2]

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DURIGAN, P. L. Publicidade comparativa: informação persuasiva e concorrência. pg. 248 http://www.paulo.durigan.com.br/artigos/publicidadecomparativa.pdf Archived 21 October 2013 at the Wayback Machine

Vinjamuri, David (27 November 2012). "SodaStream Scores Another PR Break: Bogusky's Ad Rejected in the UK". Forbes. Retrieved 26 January 2013. But that's hardly the kind of denigration that deserves censorship.
Burns, Will (31 January 2013). "CBS Bans SodaStream Ad. Where's The Outrage?". Forbes. Retrieved 1 February 2013.

Rocco, Matthew (9 January 2013). "U.K.-Banned SodaStream Ad Will Air During Super Bowl". Fox Business. Archived from the original on 4 January 2014. Retrieved 25 January 2013.

"Use of Competitors' Trade Marks and Comparative Advertising in the United Kingdom and Europe", Gillhams Solicitors and Lawyers 2008, http://www.gillhams.com/articles/389.cfm Archived 2 November 2011 at the Wayback Machine, viewed 1 September 2011.

Beard, F. (2010). "Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences". Journal of Macromarketing. 30 (3): 270–286. doi:10.1177/0276146710372222. hdl:11244/25089.[2]

Beard, F. (2010). "Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences". Journal of Macromarketing. 30 (3): 270–286. doi:10.1177/0276146710372222. hdl:11244/25089.[2]

Pe, Roger (15 November 2013). "What if someone copies your ad?". Philippine Daily Inquirer. Retrieved 12 March 2022.

J. E. Villafranco, "Devoted to Intellectual Property Litigation & Enforcement", Woltens Kluwer Law & Business, Aspen Publishers, Vol. 16, No. 1, 2010, http://www.kelleydrye.com/publications/articles/1335/_res/id=Files/index=0/Villafranco_Law%20of%20Comparative%20Advertising%20in%20the%20US_010210.pdf Archived 15 April 2012 at the Wayback Machine, viewed 2 September 2011.

Chen, Yuxin; Joshi, Yogesh V.; Raju, Jagmohan S.; Zhang, Z. John (2009). "A Theory of Combative Advertising". Marketing Science. 28 (1): 1–19. CiteSeerX 10.1.1.151.4557. doi:10.1287/mksc.1080.0385.[1]

Palazzi, Pablo. "Comparative Advertising in Argentine Law" Fordham Intellectual Property, Media & Entertainment Law Journal, Vol. 22, No. 659, 2012. https://ssrn.com/abstract=2122583

Chen, Yuxin; Joshi, Yogesh V.; Raju, Jagmohan S.; Zhang, Z. John (2009). "A Theory of Combative Advertising". Marketing Science. 28 (1): 1–19. CiteSeerX 10.1.1.151.4557. doi:10.1287/mksc.1080.0385.[1]

Sweney, Mark (28 November 2012). "SodaStream 'black' TV ad protests regulator's ban on original campaign". The Guardian. Retrieved 26 January 2013. SodaStream's campaign, which in the end frame hints to viewers that the censored ad is available to watch on YouTube, is aiming to put pressure on regulators who are currently assessing an appeal by the company over its original TV ad onscreen, which is due to be decided on 3 December.

M, Peitz & F, Barigozzi, Comparative Advertising and Competition Policy Archived 3 March 2016 at the Wayback Machine, School of Business Administration, Working Paper 19/2004, August 2004.

Petrecca, Laura (11 January 2013). "Pepsi, Bud join forces to make Super Bowl splash". USA Today. Retrieved 25 January 2013. SodaStream will have a humorous commercial that promotes sustainability and takes a jab at conventional bottle and can soft-drink marketers.
Horovitz, Bruce (15 January 2013). "Ad legend bashes Coke, Pepsi in Super Bowl return". USA Today. Retrieved 25 January 2013.

DURIGAN, P. L. Publicidade comparativa: informação persuasiva e concorrência. pg. 248 http://www.paulo.durigan.com.br/artigos/publicidadecomparativa.pdf Archived 21 October 2013 at the Wayback Machine
M, Peitz & F, Barigozzi, Comparative Advertising and Competition Policy Archived 3 March 2016 at the Wayback Machine, School of Business Administration, Working Paper 19/2004, August 2004.
"Use of Competitors' Trade Marks and Comparative Advertising in the United Kingdom and Europe", Gillhams Solicitors and Lawyers 2008, http://www.gillhams.com/articles/389.cfm Archived 2 November 2011 at the Wayback Machine, viewed 1 September 2011.
J. E. Villafranco, "Devoted to Intellectual Property Litigation & Enforcement", Woltens Kluwer Law & Business, Aspen Publishers, Vol. 16, No. 1, 2010, http://www.kelleydrye.com/publications/articles/1335/_res/id=Files/index=0/Villafranco_Law%20of%20Comparative%20Advertising%20in%20the%20US_010210.pdf Archived 15 April 2012 at the Wayback Machine, viewed 2 September 2011.
Rocco, Matthew (9 January 2013). "U.K.-Banned SodaStream Ad Will Air During Super Bowl". Fox Business. Archived from the original on 4 January 2014. Retrieved 25 January 2013.