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Meyers-Levy, Joan; Zhu, Rui (Juliet); Jiang, Lan (1 June 2010). "Context Effects from Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance". Journal of Consumer Research. 37 (1): 1–14. CiteSeerX10.1.1.173.940. doi:10.1086/649028.
Goldberg, Marvin E.; Gorn, Gerald J. (1 December 1987). "Happy and Sad TV Programs: How They Affect Reactions to Commercials". Journal of Consumer Research. 14 (3): 387. CiteSeerX10.1.1.1025.5403. doi:10.1086/209122.
Borenstein, E.; Ullman, S. (1 December 2008). "Combined Top-Down/Bottom-Up Segmentation". IEEE Transactions on Pattern Analysis and Machine Intelligence. 30 (12): 2109–2125. doi:10.1109/TPAMI.2007.70840. PMID18988946. S2CID2279060.
Tulving, Endel; Thomson, Donald M. (1973). "Encoding specificity and retrieval processes in episodic memory". Psychological Review. 80 (5): 352–373. doi:10.1037/h0020071. S2CID14879511.
Rooderkerk, Robert P.; Van Heerde, Harald J.; Bijmolt, Tammo H.A. (1 August 2011). "Incorporating Context Effects Into a Choice Model". Journal of Marketing Research. 48 (4): 767–780. doi:10.1509/jmkr.48.4.767. S2CID145311303.
Hedgcock, William; Rao, Akshay R. (1 February 2009). "Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study". Journal of Marketing Research. 46 (1): 1–13. doi:10.1509/jmkr.46.1.1. S2CID18010540.