Cost per action (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Cost per action" in English language version.

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acm.org

dl.acm.org

  • Nazerzadeh, Hamid; Saberi, Amin; Vohra, Rakesh (2008-04-21). "Dynamic cost-per-action mechanisms and applications to online advertising". Proceedings of the 17th international conference on World Wide Web (PDF). WWW '08. New York, NY, USA: Association for Computing Machinery. pp. 179–188. doi:10.1145/1367497.1367522. ISBN 978-1-60558-085-2.
  • Zhou, Tian; He, Hao; Pan, Shengjun; Karlsson, Niklas; Shetty, Bharatbhushan; Kitts, Brendan; Gligorijevic, Djordje; Gultekin, San; Mao, Tingyu; Pan, Junwei; Zhang, Jianlong; Flores, Aaron (2021-08-14). "An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions". Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery & Data Mining. KDD '21. New York, NY, USA: Association for Computing Machinery. pp. 3996–4004. arXiv:2107.06650. doi:10.1145/3447548.3467167. ISBN 978-1-4503-8332-5.

arxiv.org

doi.org

  • Nazerzadeh, Hamid; Saberi, Amin; Vohra, Rakesh (2008-04-21). "Dynamic cost-per-action mechanisms and applications to online advertising". Proceedings of the 17th international conference on World Wide Web (PDF). WWW '08. New York, NY, USA: Association for Computing Machinery. pp. 179–188. doi:10.1145/1367497.1367522. ISBN 978-1-60558-085-2.
  • Hu, Yu (Jeffrey); Shin, Jiwoong; Tang, Zhulei (2015-11-12). "Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action". Management Science. 62 (7): 2022–2038. doi:10.1287/mnsc.2015.2223. ISSN 0025-1909.
  • Zhou, Tian; He, Hao; Pan, Shengjun; Karlsson, Niklas; Shetty, Bharatbhushan; Kitts, Brendan; Gligorijevic, Djordje; Gultekin, San; Mao, Tingyu; Pan, Junwei; Zhang, Jianlong; Flores, Aaron (2021-08-14). "An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions". Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery & Data Mining. KDD '21. New York, NY, USA: Association for Computing Machinery. pp. 3996–4004. arXiv:2107.06650. doi:10.1145/3447548.3467167. ISBN 978-1-4503-8332-5.

facebook.com

informs.org

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northwestern.edu

kellogg.northwestern.edu

  • Nazerzadeh, Hamid; Saberi, Amin; Vohra, Rakesh (2008-04-21). "Dynamic cost-per-action mechanisms and applications to online advertising". Proceedings of the 17th international conference on World Wide Web (PDF). WWW '08. New York, NY, USA: Association for Computing Machinery. pp. 179–188. doi:10.1145/1367497.1367522. ISBN 978-1-60558-085-2.

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