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Chernev, A.; Hamilton, R.; Gal D. (2011). "Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding". Journal of Marketing. 75 (3): 66–82. doi:10.1509/jmkg.75.3.66. S2CID14179708.
Ainslie, A.; Rosii, P. E. (1998). "Similarities in choice behavior across product categories". Marketing Science. 17 (2): 91–106. doi:10.1287/mksc.17.2.91. S2CID154373463.
Vyncke, P (2002). "Lifestyle Segmentation: From Attitudes, Interests and Opinions, to Values, Aesthetic Styles, Life Visions and Media Preferences". European Journal of Communication. 17 (4): 445–463. doi:10.1177/02673231020170040301. S2CID146207852.
Chernev, A.; Hamilton, R.; Gal, D. (2011). "Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding". Journal of Marketing. 75 (1): 66–82. doi:10.1509/jmkg.75.3.66. S2CID14179708.
Escalas, J. E.; Bettman, J. R. (2005). "Self Construal, Reference Groups, and Brand Meaning". Journal of Consumer Research. 32 (3): 378–389. doi:10.1086/497549. S2CID8246081.
Yi, X.; Batra, R.; Siqing, P. (2015). "An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect". Journal of International Marketing. 23 (1): 50–71. doi:10.1509/jim.14.0009. S2CID154349897.
Wu, L.; Klink, R. R.; Guo, J. (2013). "Creating Gender Brand Personality with Brand Names: The Effects of Phonetic Symbolism". Journal of Marketing Theory and Practice. 21 (3): 319–330. doi:10.2753/MTP1069-6679210306. S2CID143648566.
Athaide, G. A.; Klink, R. R. (2012). "Creating Global Brand Names: The Use of Sound Symbolism". Journal of Global Marketing. 25 (4): 202–212. doi:10.1080/08911762.2012.744123. S2CID153505171.
Malär, L.; Krohmer, H.; Hoyer, W. D.; Nyffenegger, B. (2011). "Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self". Journal of Marketing. 75 (4): 35–52. doi:10.1509/jmkg.75.4.35. S2CID168033342.