Customer lifetime value (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Customer lifetime value" in English language version.

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arxiv.org

Tkachenko, Yegor. Autonomous CRM Control via CLV Approximation with Deep Reinforcement Learning in Discrete and Continuous Action Space. (April 8, 2015). arXiv.org: https://arxiv.org/abs/1504.01840
Karvanen, Juha; Rantanen, Ari; Luoma, Lasse (2014). "Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity". Quantitative Marketing and Economics. 12 (3): 305–329. arXiv:1304.5380. doi:10.1007/s11129-014-9148-4. S2CID 53656240.

Lars Groeger, Francis Buttle (2015). "Customer Lifetime Value". Wiley Encyclopaedia of Management: 1–3. doi:10.1002/9781118785317.weom090070. ISBN 9781118785317.
Berger, P. D.; Nasr, N. I. (1998). "Customer lifetime value: Marketing models and applications". Journal of Interactive Marketing. 12 (1): 17–30. CiteSeerX 10.1.1.390.2785. doi:10.1002/(SICI)1520-6653(199824)12:1<17::AID-DIR3>3.0.CO;2-K. S2CID 168101567.
Karvanen, Juha; Rantanen, Ari; Luoma, Lasse (2014). "Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity". Quantitative Marketing and Economics. 12 (3): 305–329. arXiv:1304.5380. doi:10.1007/s11129-014-9148-4. S2CID 53656240.

Berger, P. D.; Nasr, N. I. (1998). "Customer lifetime value: Marketing models and applications". Journal of Interactive Marketing. 12 (1): 17–30. CiteSeerX 10.1.1.390.2785. doi:10.1002/(SICI)1520-6653(199824)12:1<17::AID-DIR3>3.0.CO;2-K. S2CID 168101567.

Berger, P. D.; Nasr, N. I. (1998). "Customer lifetime value: Marketing models and applications". Journal of Interactive Marketing. 12 (1): 17–30. CiteSeerX 10.1.1.390.2785. doi:10.1002/(SICI)1520-6653(199824)12:1<17::AID-DIR3>3.0.CO;2-K. S2CID 168101567.
Karvanen, Juha; Rantanen, Ari; Luoma, Lasse (2014). "Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity". Quantitative Marketing and Economics. 12 (3): 305–329. arXiv:1304.5380. doi:10.1007/s11129-014-9148-4. S2CID 53656240.

Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0137058292. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language: Marketing Activities and Metrics Project.