Customer relationship management (English Wikipedia)

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Dwivedi, Yogesh K.; Ismagilova, Elvira; Hughes, D. Laurie; Carlson, Jamie; et al. (August 2021). "Setting the future of digital and social media marketing research: Perspectives and research propositions". International Journal of Information Management. 59. doi:10.1016/j.ijinfomgt.2020.102168. hdl:10454/18041. Retrieved 25 June 2023.
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hbr.org

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hbs.edu

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informationweek.com

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investopedia.com

Hargrave, Marshall. "Customer Relationship Management – CRM goes beyond just software". Investopedia. Retrieved 5 June 2021.

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Dwivedi, Yogesh K.; Ismagilova, Elvira; Hughes, D. Laurie; Carlson, Jamie; et al. (August 2021). "Setting the future of digital and social media marketing research: Perspectives and research propositions". International Journal of Information Management. 59. doi:10.1016/j.ijinfomgt.2020.102168. hdl:10454/18041. Retrieved 25 June 2023.

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Anshari, Muhammad; Almunawar, Mohammad Nabil; Lim, Syamimi Ariff; Al-Mudimigh, Abdullah (1 July 2019). "Customer relationship management and big data enabled: Personalization & customization of services". Applied Computing and Informatics. 15 (2): 94–101. doi:10.1016/j.aci.2018.05.004. ISSN 2210-8327. S2CID 67296369.
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"Still Struggling to Reduce Call Center Costs Without Losing Customers?". SAP Insider. 15 November 2007. Archived from the original on 16 January 2012.
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Feiz, Setareh; Ghotbabadi, Ali Ramezani; Khalifah, Zainab Bte (2016). "Customer Lifetime Value in Organizations". Asian Journal of Research in Social Sciences and Humanities. 6 (5): 53. doi:10.5958/2249-7315.2016.00103.9. ISSN 2249-7315.
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