Customer value maximization (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Customer value maximization" in English language version.

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ama.org

"7 Big Problems in the Marketing Industry". www.ama.org. April 2016. Retrieved 2017-05-16.

"Exploit the Product Life Cycle". Harvard Business Review. Retrieved 2017-05-16.

Superior customer value/ Buch. CRC. 2012. ISBN 9781439861288. OCLC 799019107.
Art., Weinstein; Art., Weinstein (2004). Superior customer value in the new economy concepts and cases. CRC Press. ISBN 0203501497. OCLC 300310255.