Analysis of information sources in references of the Wikipedia article "DDB Worldwide" in English language version.
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: CS1 maint: multiple names: authors list (link)Campaigns that broke the mold of advertising w ... The Advertising Council's Traffic Safety Campaign Frederick D Sulcer Needham Harper & Steers
... In his speech at the American Association of Advertising Agencies (4A's) 1966 Central Region Annual Meeting, Frederick D. Sulcer from Needham, Harper & Steers shows how his agency developed the "Watch Out For The Other Guy" concept for the Traffic Safety Council.
Campaigns that broke the mold of advertising w ... The Advertising Council's Traffic Safety Campaign Frederick D Sulcer Needham Harper & Steers