Neuborne, Ellen (November 21, 1991). "Retailers go beyond own backyard for sales". USA Today. Archived from the original on October 25, 2012. Retrieved February 3, 2010.(" 'We always gear our advertising around Canadian holidays,' says Beth Helfrich, marketing director of Dakota Square Mall in Minot, N.D.")
Neuborne, Ellen (November 21, 1991). "Retailers go beyond own backyard for sales". USA Today. Archived from the original on October 25, 2012. Retrieved February 3, 2010.(" 'We always gear our advertising around Canadian holidays,' says Beth Helfrich, marketing director of Dakota Square Mall in Minot, N.D.")