Data driven marketing (English Wikipedia)

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Crain, Matthew; Nadler, Anthony (2019). "Political Manipulation and Internet Advertising Infrastructure". Journal of Information Policy. 9: 370–410. doi:10.5325/jinfopoli.9.2019.0370. ISSN 2381-5892. JSTOR 10.5325/jinfopoli.9.2019.0370. S2CID 214217187.
Krumm, John (2011). "Ubiquitous Advertising: The Killer Application for the 21st Century". IEEE Pervasive Computing. 10: 66–73. doi:10.1109/MPRV.2010.21. S2CID 15670137.
Li, Kai; Du, Timon C. (2012-12-01). "Building a Targeted Mobile Advertising System for Location-based Services". Decis. Support Syst. 54 (1): 1–8. doi:10.1016/j.dss.2012.02.002. ISSN 0167-9236.
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Taylor, D. G.; Lewin, J. E.; Strutton, D. (2011). "Friends, fans, and followers: do ads work on social networks?" (PDF). Journal of Advertising Research. 51 (1): 258–275. doi:10.2501/jar-51-1-258-275. S2CID 18741301. Archived from the original (PDF) on 22 August 2016.
Dhar, S.; Varshney, U. (2011). "Challenges and business models for mobile location-based services and advertising". Communications of the ACM. 54 (5): 121–128. doi:10.1145/1941487.1941515. S2CID 14655020.
Li, K.; Du, T. C. (2012). "Building a targeted mobile advertising system for location-based services" (PDF). Decision Support Systems. 1: 1–8. doi:10.1016/j.dss.2012.02.002. Archived from the original (PDF) on 22 December 2014.
Chen, Jianqing; Stallaert, Jan (2014). "An Economic Analysis of Online Advertising Using Behavioral Targeting". MIS Quarterly. 38 (2): 429–449. doi:10.25300/MISQ/2014/38.2.05.
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Gal-Or, Esther; Gal-Or, Ronen; Penmetsa, Nabita (September 2018). "The Role of User Privacy Concerns in Shaping Competition Among Platforms". Information Systems Research. 29 (3): 698–722. doi:10.1287/isre.2017.0730. ISSN 1047-7047. S2CID 52878736.
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Farahat, Ayman; Bailey, Michael (16 April 2012). "How Effective is Targeted Advertising?". doi:10.2139/ssrn.2242311. SSRN 2242311. {{cite journal}}: Cite journal requires |journal= (help)
Bergemann, D.; Bonatti, A. (2011). "Targeting in advertising markets: Implications for offline versus online media." (PDF). The RAND Journal of Economics. 42 (3): 417–443. doi:10.1111/j.1756-2171.2011.00143.x. hdl:1721.1/77229. JSTOR 23046807.
Anand, B.N.; Shachar, R. (2009). "Targeted advertising as a signal". Quantitative Marketing and Economics. 7 (3): 237–266. doi:10.1007/s11129-009-9068-x. S2CID 12565152.
Goldfarb, A.; Tucker, C. E. (2011). "Online advertising, behavioral targeting, and privacy". Communications of the ACM. 54 (5): 25–27. doi:10.1145/1941487.1941498. S2CID 207185235.
Tucker, C. E. (2014). "Social networks, personalized advertising, and privacy controls". Journal of Marketing Research. 51 (5): 546–562. doi:10.1509/jmr.10.0355. hdl:1721.1/99170. S2CID 11518615.

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Bergemann, D.; Bonatti, A. (2011). "Targeting in advertising markets: Implications for offline versus online media." (PDF). The RAND Journal of Economics. 42 (3): 417–443. doi:10.1111/j.1756-2171.2011.00143.x. hdl:1721.1/77229. JSTOR 23046807.
Tucker, C. E. (2014). "Social networks, personalized advertising, and privacy controls". Journal of Marketing Research. 51 (5): 546–562. doi:10.1509/jmr.10.0355. hdl:1721.1/99170. S2CID 11518615.

harvard.edu

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Baddeley, A (1992-01-31). "Working memory". Science. 255 (5044). American Association for the Advancement of Science (AAAS): 556–559. Bibcode:1992Sci...255..556B. doi:10.1126/science.1736359. ISSN 0036-8075. PMID 1736359.

hbr.org

"How Vineyard Vines Uses Analytics to Win Over Customers". Harvard Business Review. 2018-06-08. ISSN 0017-8012. Retrieved 2021-03-26.

imediaconnection.com

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Gal-Or, Esther; Gal-Or, Ronen; Penmetsa, Nabita (September 2018). "The Role of User Privacy Concerns in Shaping Competition Among Platforms". Information Systems Research. 29 (3): 698–722. doi:10.1287/isre.2017.0730. ISSN 1047-7047. S2CID 52878736.

isamuel.com

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jstor.org

Crain, Matthew; Nadler, Anthony (2019). "Political Manipulation and Internet Advertising Infrastructure". Journal of Information Policy. 9: 370–410. doi:10.5325/jinfopoli.9.2019.0370. ISSN 2381-5892. JSTOR 10.5325/jinfopoli.9.2019.0370. S2CID 214217187.
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marketingprofs.com

Habeshian, V. (2006, October 17). Study: out-of-context behavioral ads convert better. Retrieved from Marketingprofs.com.

mashable.com

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Bergemann, D.; Bonatti, A. (2011). "Targeting in advertising markets: Implications for offline versus online media." (PDF). The RAND Journal of Economics. 42 (3): 417–443. doi:10.1111/j.1756-2171.2011.00143.x. hdl:1721.1/77229. JSTOR 23046807.

mmaglobal.com

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Baddeley, A (1992-01-31). "Working memory". Science. 255 (5044). American Association for the Advancement of Science (AAAS): 556–559. Bibcode:1992Sci...255..556B. doi:10.1126/science.1736359. ISSN 0036-8075. PMID 1736359.
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ncbi.nlm.nih.gov

Valdez, P (2019). "Circadian Rhythms in Attention". The Yale Journal of Biology and Medicine. 92 (1): 81–92. ISSN 0044-0086. PMC 6430172. PMID 30923475.

novintarjome.com

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Tucker, C. E. (2014). "Social networks, personalized advertising, and privacy controls". Journal of Marketing Research. 51 (5): 546–562. doi:10.1509/jmr.10.0355. hdl:1721.1/99170. S2CID 11518615.

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Crain, Matthew; Nadler, Anthony (2019). "Political Manipulation and Internet Advertising Infrastructure". Journal of Information Policy. 9: 370–410. doi:10.5325/jinfopoli.9.2019.0370. ISSN 2381-5892. JSTOR 10.5325/jinfopoli.9.2019.0370. S2CID 214217187.
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Tucker, Catherine E. (2012-05-01). "The economics of advertising and privacy". International Journal of Industrial Organization. Selected Papers, European Association for Research in Industrial Economics 38th Annual Conference, Stockholm, Sweden, September 1–3, 2011. 30 (3): 326–329. doi:10.1016/j.ijindorg.2011.11.004. hdl:1721.1/99168. ISSN 0167-7187.
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