Analysis of information sources in references of the Wikipedia article "Data lake" in English language version.
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Walter Maguire, chief field technologist at HP's Big Data Business Unit, discussed one of the more controversial ways to manage big data, so-called data lakes.[permanent dead link]
If you think of a datamart as a store of bottled water – cleansed and packaged and structured for easy consumption – the data lake is a large body of water in a more natural state. The contents of the data lake stream in from a source to fill the lake, and various users of the lake can come to examine, dive in, or take samples.