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Park, C. W.; Jun, S. Y.; MacInnis, D. J. (2000). "Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions". Journal of Marketing Research. 37 (2): 187. doi:10.1509/jmkr.37.2.187.18731. S2CID18705398.
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Johnson, E. J.; Bellman, S.; Lohse, G. L. (2002). "Defaults, Framing and Privacy: Why Opting In-Opting Out". Marketing Letters. 13: 5–15. doi:10.1023/A:1015044207315. S2CID11296118.
Johnson, E. J.; Hershey, J.; Meszaros, J.; Kunreuther, H. (1993). "Framing, probability distortions, and insurance decisions". Journal of Risk and Uncertainty. 7: 35–51. doi:10.1007/BF01065313. S2CID154911666.
Park, C. W.; Jun, S. Y.; MacInnis, D. J. (2000). "Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions". Journal of Marketing Research. 37 (2): 187. doi:10.1509/jmkr.37.2.187.18731. S2CID18705398.