Diet Coke (English Wikipedia)

Schultz., E.J. (January 10, 2018). "Diet Coke Gets a New Look, Adds Flavors In Move to Overcome Slump". Ad Age. Archived from the original on April 30, 2018. Retrieved August 2, 2018.
"COKE UNVEILS NEW SLOGAN, ADS FOR OLYMPICS". March 26, 2012. Archived from the original on August 2, 2018. Retrieved August 2, 2018.

adweek.com

Klara, Robert (January 10, 2018). "Can Diet Coke's New Skinny, Rainbow-Colored Cans Attract the Millennials It Covets?". AdWeek. Archived from the original on February 18, 2018. Retrieved February 17, 2018.
"Is Diet Coke Dabbling in Drug References in Its Ads?". Adweek – Breaking News in Advertising, Media and Technology. March 4, 2014. Archived from the original on January 2, 2018. Retrieved August 2, 2018.

archive.today

"Coke Beginning Aspartame Use". New York Times. August 18, 1983. p. D4. Archived from the original on March 28, 2017. Retrieved August 12, 2018.
"FAQs". The Coca-Cola Company. Archived from the original on February 10, 2014. Retrieved March 23, 2017.

belfasttelegraph.co.uk

"Share a Coke: Is your name on the list?". The Belfast Telegraph. Belfast, UK: Independent News & Media. May 27, 2013. Archived from the original on May 27, 2013. Retrieved May 28, 2013.

beverage-digest.com

"Top-10 CSD Companies and Brands for 2010" (PDF). John Sicher, Editor & Publisher, Beverage Digest Company L.L.C. Archived from the original (PDF) on June 10, 2011. Retrieved July 8, 2011.

books.google.com

Newton, David E (January 1, 2009). Food Chemistry. Infobase. pp. 73–77. ISBN 978-1-4381-0975-6.
Paul, Larry R. (2005). Made in the Twentieth Century: A Guide to Contemporary Collectibles. Scarecrow Press. ISBN 978-0-8108-4563-3. Archived from the original on August 3, 2018. Retrieved August 2, 2018.
Pendergrast, Mark (2013). For God, Country, and Coca-Cola. Basic Books. ISBN 978-0-465-04699-7. Archived from the original on April 23, 2023. Retrieved August 2, 2018.

boston.com

Ordoñez, Franco (March 3, 2005). "Suit Alleges Deceit in Fountain Diet Cola Drinks". Boston Globe. Archived from the original on October 7, 2008. Retrieved August 26, 2008.

campaignlive.com

"Mannequins in compromising positions in Diet Coke ad". Archived from the original on August 2, 2018. Retrieved August 2, 2018.

chorltonmediabox.blogspot.com

Box, Mr G's Media (May 26, 2010). "Chorlton Media Box: Coke Zero and Diet Coke print ads". Chorlton Media Box. Archived from the original on August 3, 2018. Retrieved August 2, 2018.

citizen-times.com

Meyer, Zlati (January 10, 2018). "Big changes coming to Diet Coke with 4 new flavors". USA Today. Archived from the original on April 23, 2023. Retrieved January 11, 2018.

coca-cola.co.uk

"How many calories are there in a 330ml can of Diet Coke?". Coca-Cola UK. Archived from the original on November 16, 2022. Retrieved November 16, 2022.
"Coca‑Cola Bottles History". London, UK: Coca-Cola GB. 2013. Archived from the original on May 15, 2013. Retrieved May 28, 2013.

coca-colacompany.com

"FAQs". The Coca-Cola Company. Archived from the original on February 10, 2014. Retrieved March 23, 2017.
"You've Got Questions, We've Got Answers: Diet Coke Relaunch FAQ". Archived from the original on April 24, 2018. Retrieved March 15, 2018.
"Diet Coke Unveils New Flavors and Marketing as Brand Refresh Enters Second Year". Archived from the original on July 3, 2019. Retrieved July 3, 2019.
"Coca-Cola Animated Short Reveals the Secrets to Happiness". The Coca-Cola Company. Archived from the original on December 19, 2017. Retrieved August 2, 2018.

creativity-online.com

"Diet Coke: Light It Up – Print (image) – Creativity Online". Creativity Online. June 15, 2009. Archived from the original on November 3, 2017. Retrieved August 2, 2018.

dietcoke.com

"The Diet Coke Story Archived July 21, 2009, at the Wayback Machine." Diet Coke. *2010 – The Coca-Cola Company, Web. January 29, 2010.

doi.org

EFSA National Experts (May 2010). "Report of the meetings on aspartame with national experts". EFSA Supporting Publications. 7 (5). EFSA. doi:10.2903/sp.efsa.2010.ZN-002. Archived from the original on February 3, 2021. Retrieved January 9, 2011.

fda.gov

"Aspartame and Other Sweeteners in Food". FDA. Retrieved December 26, 2024.

ft.com

Ellison, Jo (April 4, 2018). "How Diet Coke opened a can of correctness — and went flat". Financial Times. Archived from the original on May 27, 2018. Retrieved August 2, 2018.

marketing-case-studies.blogspot.com

Sunset, Bali (May 29, 2008). "YOU ARE WHAT YOU DRINK CAMPAIGN". Marketing Campaign Case Studies. Archived from the original on August 3, 2018. Retrieved August 2, 2018.

mediapost.com

"Dear Oscar, Got Glitter? Yours, Diet Coke". Archived from the original on August 17, 2014. Retrieved August 2, 2018.

news.google.com

"Diet Coke introduced". Wilmington Morning Star. North Carolina. Associated Press. July 9, 1982. p. 6B. Archived from the original on September 14, 2021. Retrieved May 31, 2020.

nytimes.com

"Coke Beginning Aspartame Use". New York Times. August 18, 1983. p. D4. Archived from the original on March 28, 2017. Retrieved August 12, 2018.
Elliott, Stuart (January 13, 1994). "Advertising; Coke Adds Life to Its Diet Coke Ads". The New York Times. Archived from the original on March 8, 2016. Retrieved August 2, 2018.

psu.edu

citeseerx.ist.psu.edu

"Customer Be-aware report". 2007. CiteSeerX 10.1.1.460.7853.

solarnavigator.net

"Cola Marketing History Archived January 25, 2010, at the Wayback Machine." Solar Navigator. 2008. Max Energy Limited, Web. January 29, 2010.

strategyonline.ca

"TIFF: Diet Coke launches an 'extraordinary' look". strategy online.ca. September 7, 2011. Archived from the original on June 1, 2015. Retrieved August 2, 2018.

thecoca-colacompany.com

"Diet Coke Sweetened with Splenda Archived January 11, 2010, at the Wayback Machine." The Coca-Cola Company. 2009. Web. February 9, 2010.

thisisnotadvertising.wordpress.com

"I light it". thisisnotadvertising.wordpress.com. Archived from the original on February 16, 2014. Retrieved August 2, 2018.

uspto.gov

tess2.uspto.gov

"See First Use in Commerce, Trademark Application, US Patent & Trademark Office Archived April 29, 2017, at the Wayback Machine."

web.archive.org

"Diet Coke introduced". Wilmington Morning Star. North Carolina. Associated Press. July 9, 1982. p. 6B. Archived from the original on September 14, 2021. Retrieved May 31, 2020.
"See First Use in Commerce, Trademark Application, US Patent & Trademark Office Archived April 29, 2017, at the Wayback Machine."
"PBS NewsHour Weekend Full Episode December 19, 2020". Archived from the original on August 10, 2022. Retrieved January 19, 2022 – via www.youtube.com.
"Diet Coke Sweetened with Splenda Archived January 11, 2010, at the Wayback Machine." The Coca-Cola Company. 2009. Web. February 9, 2010.
Klara, Robert (January 10, 2018). "Can Diet Coke's New Skinny, Rainbow-Colored Cans Attract the Millennials It Covets?". AdWeek. Archived from the original on February 18, 2018. Retrieved February 17, 2018.
"How many calories are there in a 330ml can of Diet Coke?". Coca-Cola UK. Archived from the original on November 16, 2022. Retrieved November 16, 2022.
Ordoñez, Franco (March 3, 2005). "Suit Alleges Deceit in Fountain Diet Cola Drinks". Boston Globe. Archived from the original on October 7, 2008. Retrieved August 26, 2008.
"You've Got Questions, We've Got Answers: Diet Coke Relaunch FAQ". Archived from the original on April 24, 2018. Retrieved March 15, 2018.
"The Diet Coke Story Archived July 21, 2009, at the Wayback Machine." Diet Coke. *2010 – The Coca-Cola Company, Web. January 29, 2010.
"Cola Marketing History Archived January 25, 2010, at the Wayback Machine." Solar Navigator. 2008. Max Energy Limited, Web. January 29, 2010.
"Top-10 CSD Companies and Brands for 2010" (PDF). John Sicher, Editor & Publisher, Beverage Digest Company L.L.C. Archived from the original (PDF) on June 10, 2011. Retrieved July 8, 2011.
"Coca‑Cola Bottles History". London, UK: Coca-Cola GB. 2013. Archived from the original on May 15, 2013. Retrieved May 28, 2013.
"Share a Coke: Is your name on the list?". The Belfast Telegraph. Belfast, UK: Independent News & Media. May 27, 2013. Archived from the original on May 27, 2013. Retrieved May 28, 2013.
Meyer, Zlati (January 10, 2018). "Big changes coming to Diet Coke with 4 new flavors". USA Today. Archived from the original on April 23, 2023. Retrieved January 11, 2018.
"Diet Coke Unveils New Flavors and Marketing as Brand Refresh Enters Second Year". Archived from the original on July 3, 2019. Retrieved July 3, 2019.
Schultz., E.J. (January 10, 2018). "Diet Coke Gets a New Look, Adds Flavors In Move to Overcome Slump". Ad Age. Archived from the original on April 30, 2018. Retrieved August 2, 2018.
Paul, Larry R. (2005). Made in the Twentieth Century: A Guide to Contemporary Collectibles. Scarecrow Press. ISBN 978-0-8108-4563-3. Archived from the original on August 3, 2018. Retrieved August 2, 2018.
Elliott, Stuart (January 13, 1994). "Advertising; Coke Adds Life to Its Diet Coke Ads". The New York Times. Archived from the original on March 8, 2016. Retrieved August 2, 2018.
Sunset, Bali (May 29, 2008). "YOU ARE WHAT YOU DRINK CAMPAIGN". Marketing Campaign Case Studies. Archived from the original on August 3, 2018. Retrieved August 2, 2018.
Pendergrast, Mark (2013). For God, Country, and Coca-Cola. Basic Books. ISBN 978-0-465-04699-7. Archived from the original on April 23, 2023. Retrieved August 2, 2018.
"COKE UNVEILS NEW SLOGAN, ADS FOR OLYMPICS". March 26, 2012. Archived from the original on August 2, 2018. Retrieved August 2, 2018.
"Mannequins in compromising positions in Diet Coke ad". Archived from the original on August 2, 2018. Retrieved August 2, 2018.
"Diet Coke: Light It Up – Print (image) – Creativity Online". Creativity Online. June 15, 2009. Archived from the original on November 3, 2017. Retrieved August 2, 2018.
"Dear Oscar, Got Glitter? Yours, Diet Coke". Archived from the original on August 17, 2014. Retrieved August 2, 2018.
"Coca-Cola Animated Short Reveals the Secrets to Happiness". The Coca-Cola Company. Archived from the original on December 19, 2017. Retrieved August 2, 2018.
Box, Mr G's Media (May 26, 2010). "Chorlton Media Box: Coke Zero and Diet Coke print ads". Chorlton Media Box. Archived from the original on August 3, 2018. Retrieved August 2, 2018.
"I light it". thisisnotadvertising.wordpress.com. Archived from the original on February 16, 2014. Retrieved August 2, 2018.
"TIFF: Diet Coke launches an 'extraordinary' look". strategy online.ca. September 7, 2011. Archived from the original on June 1, 2015. Retrieved August 2, 2018.
"Is Diet Coke Dabbling in Drug References in Its Ads?". Adweek – Breaking News in Advertising, Media and Technology. March 4, 2014. Archived from the original on January 2, 2018. Retrieved August 2, 2018.
Ellison, Jo (April 4, 2018). "How Diet Coke opened a can of correctness — and went flat". Financial Times. Archived from the original on May 27, 2018. Retrieved August 2, 2018.
EFSA National Experts (May 2010). "Report of the meetings on aspartame with national experts". EFSA Supporting Publications. 7 (5). EFSA. doi:10.2903/sp.efsa.2010.ZN-002. Archived from the original on February 3, 2021. Retrieved January 9, 2011.

wiley.com

efsa.onlinelibrary.wiley.com

EFSA National Experts (May 2010). "Report of the meetings on aspartame with national experts". EFSA Supporting Publications. 7 (5). EFSA. doi:10.2903/sp.efsa.2010.ZN-002. Archived from the original on February 3, 2021. Retrieved January 9, 2011.

youtube.com

"PBS NewsHour Weekend Full Episode December 19, 2020". Archived from the original on August 10, 2022. Retrieved January 19, 2022 – via www.youtube.com.