Digital display advertising (English Wikipedia)

Azimi, Javad; Zhang, Ruofei; Zhou, Yang; Navalpakkam, Vidhya; Mao, Jianchang; Fern, Xiaoli (2012). "The Impact of Visual Appearance on User Response in Online Display Advertising". arXiv:1202.2158 [cs.HC].

asosplc.com

Albans, S. (4 April 2017). "Interim Results for the six months ended 28 February 2017" (PDF). ASOS plc. Archived from the original (PDF) on 29 July 2017. Retrieved 11 May 2017.

Diaz Ruiz, Carlos (14 March 2025). "The AdTech Ecosystem and Programmatic Advertising". Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media (1 ed.). London: Routledge. p. 134. doi:10.4324/9781003506676-6. ISBN 978-1-003-50667-6.
Hoban, P. R.; Bucklin, R. E. (2015). "Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment". Journal of Marketing Research. 52 (3): 375–393. doi:10.1509/jmr.13.0277. S2CID 11398413.
Magrath, V.; McCormick, H. (2013). "Marketing design elements of mobile fashion retail apps". Journal of Fashion Marketing and Management. 17 (1): 115–134. doi:10.1108/13612021311305173.
Tutaj, Karolina; Van Reijmersdal, Eva (2012). "Effects of online advertising format and persuasion knowledge on audience reactions". Journal of Marketing Communications. 18: 5–18. doi:10.1080/13527266.2011.620765.

"IAB Evolution Of Display Advertising". YouTube. 13 May 2012. Archived from the original on 21 December 2021. Retrieved 15 January 2015.

"Ad Unit Guidelines". Interactive Advertising Bureau. Archived from the original on 15 October 2007. Retrieved 21 March 2021.
"Ad Unit Guidelines". Interactive Advertising Bureau. Archived from the original on 4 December 2002. Retrieved 21 March 2021.
"Ad Unit Guidelines". Interactive Advertising Bureau. Archived from the original on 2 October 2003. Retrieved 21 March 2021.
"Ad Unit Guidelines". Interactive Advertising Bureau. Archived from the original on 15 July 2004. Retrieved 21 March 2021.
"Universal Ad Package". iab.net. Archived from the original on 5 July 2014. Retrieved 28 July 2014.
"Ad Unit Guidelines". Interactive Advertising Bureau. Archived from the original on 13 June 2011. Retrieved 21 March 2021.

"Display advertising – Guide". Internet Advertising Bureau. Retrieved 25 October 2014.

"Display Advertising". Marketing Land. Archived from the original on 24 April 2020. Retrieved 25 October 2014.

Maheshwari, Sapna; Wakabayashi, Daisuke (23 March 2017). "AT&T and Johnson & Johnson Pull Ads From YouTube". The New York Times. ISSN 0362-4331. Retrieved 25 January 2022.

Hoban, P. R.; Bucklin, R. E. (2015). "Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment". Journal of Marketing Research. 52 (3): 375–393. doi:10.1509/jmr.13.0277. S2CID 11398413.

Head Of Investigations, Alexi Mostrous (9 February 2017). "Big Brands Fund Terror". The Times. Retrieved 16 February 2017.

"Display Advertising". Marketing Land. Archived from the original on 24 April 2020. Retrieved 25 October 2014.
Albans, S. (4 April 2017). "Interim Results for the six months ended 28 February 2017" (PDF). ASOS plc. Archived from the original (PDF) on 29 July 2017. Retrieved 11 May 2017.
"Ad Unit Guidelines". Interactive Advertising Bureau. Archived from the original on 15 October 2007. Retrieved 21 March 2021.
"Ad Unit Guidelines". Interactive Advertising Bureau. Archived from the original on 4 December 2002. Retrieved 21 March 2021.
"Ad Unit Guidelines". Interactive Advertising Bureau. Archived from the original on 2 October 2003. Retrieved 21 March 2021.
"Ad Unit Guidelines". Interactive Advertising Bureau. Archived from the original on 15 July 2004. Retrieved 21 March 2021.
"Universal Ad Package". iab.net. Archived from the original on 5 July 2014. Retrieved 28 July 2014.
"Ad Unit Guidelines". Interactive Advertising Bureau. Archived from the original on 13 June 2011. Retrieved 21 March 2021.

Maheshwari, Sapna; Wakabayashi, Daisuke (23 March 2017). "AT&T and Johnson & Johnson Pull Ads From YouTube". The New York Times. ISSN 0362-4331. Retrieved 25 January 2022.

"IAB Evolution Of Display Advertising". YouTube. 13 May 2012. Archived from the original on 21 December 2021. Retrieved 15 January 2015.