Digital marketing (English Wikipedia)

"The Four Faces of Digital Marketing". American Marketing Association. April 2016. Archived from the original on 13 February 2020. Retrieved 22 August 2019.
"What is Digital Marketing?". American Marketing Association. Retrieved 28 February 2023.

bbc.com (Global: 20^th place; English: 30^th place)

"Google has illegal advertising monopoly, judge rules". www.bbc.com. 17 April 2025. Retrieved 13 May 2025.

bea.gov (Global: 2,544^th place; English: 2,456^th place)

Nakamura, Leonard I. (FRB); Samuels, Jon (BEA); Soloveichik, Rachel H. (BEA) (24 October 2017). "Measuring the "Free" Digital Economy Within the GDP and Productivity Accounts" (PDF). SSRN.com. Social Science Research Network publishing working paper 17-37 of the Research Department, Federal Reserve Bank of Philadelphia. p. 37 (Fig. 3). Archived (PDF) from the original on 20 March 2021.

books.google.com (Global: 3^rd place; English: 3^rd place)

McGruer, Dawn (2020). Dynamic Digital Marketing: Master the World of Online and Social Media Marketing to Grow Your Business. John Wiley & Sons. ISBN 978-1-119-63588-8. Archived from the original on 8 April 2022. Retrieved 4 November 2021.
Ledford, Jerri L. (2008). SEO: Search Engine Optimization Bible. John Wiley & Sons. p. 18. ISBN 978-0-470-26211-5.
Cybellium (2024). Leadership and Organizational Development: A Comprehensive Guide to Learn Leadership and Organizational Development. Cybellium Ltd. ISBN 978-1-83679-689-3.

businessdiary.com.ph (Global: low place; English: low place)

"5 Major Brands That Use Nonlinear Digital Marketing To Engage Consumers". Business Diary Philippines. Archived from the original on 30 July 2020. Retrieved 19 May 2020.

ca.gov (Global: 421^st place; English: 263^rd place)

leginfo.legislature.ca.gov

"AB 2426 – Chaptered". leginfo.legislature.ca.gov. Retrieved 13 May 2025.

clutch.co (Global: low place; English: low place)

"How to Approach Search Marketing Using PPC Advertising and SEO Services | Clutch.co". clutch.co. Archived from the original on 16 April 2020. Retrieved 2 June 2020.

cmswire.com (Global: low place; English: low place)

"Why Brand Awareness Matters". CMSWire.com. Archived from the original on 29 July 2020. Retrieved 2 June 2020.

codescentre.com (Global: low place; English: low place)

"654 oba resource guide final" (PDF). codescentre.com. Archived (PDF) from the original on 4 April 2018.

contentmarketinginstitute.com (Global: low place; English: low place)

"2019 B2B Content Marketing Research: It Pays to Put Audience First". Content Marketing Institute. 10 October 2018. Archived from the original on 10 June 2020. Retrieved 2 June 2020.
Pulizzi, Joe (1 June 2020). "B2B Manufacturing Content Marketing" (PDF). Content Marketing INstitute. Archived (PDF) from the original on 30 July 2020. Retrieved 1 June 2020.
"Why is Content Marketing Today's Marketing? 10 Stats That Prove It". Content Marketing Institute. 29 August 2016. Archived from the original on 4 June 2020. Retrieved 2 June 2020.

datareportal.com (Global: low place; English: low place)

"Report Library". DataReportal – Global Digital Insights. Archived from the original on 3 June 2020. Retrieved 2 June 2020.

deloitte.com (Global: 2,714^th place; English: 2,274^th place)

www2.deloitte.com

Digital, Deliotte (1 June 2020). "Navigating the New Digital Divide" (PDF). Deliotte. Archived (PDF) from the original on 29 July 2020. Retrieved 1 June 2020.

doi.org (Global: 2^nd place; English: 2^nd place)

Schoenbachler, Denise D.; Gordon, Geoffrey L.; Foley, Dawn; Spellman, Linda (1997). "Understanding consumer database marketing". Journal of Consumer Marketing. 15 (1): 5–19. doi:10.1108/07363769710155820.
Curran, James; Fenton, Natalie; Freedman, Des (2016). Misunderstanding the Internet. doi:10.4324/9781315695624. ISBN 9781315695624. S2CID 246616261.
Leeflang, Peter S.H.; Verhoef, Peter C.; Dahlström, Peter; Freundt, Tjark (1 February 2014). "Challenges and solutions for marketing in a digital era". European Management Journal. 32 (1): 1–12. doi:10.1016/j.emj.2013.12.001. ISSN 0263-2373.
Kannan, P.K.; Li, Hongshuang "Alice" (March 2017). "Digital marketing: A framework, review and research agenda". International Journal of Research in Marketing. 34 (1): 22–45. doi:10.1016/j.ijresmar.2016.11.006. ISSN 0167-8116. S2CID 168288051.
Hart, Cathy; Doherty, Neil; Ellis-Chadwick, Fiona (1 September 2000). "Retailer adoption of the Internet – Implications for retail marketing". European Journal of Marketing. 34 (8): 954–74. doi:10.1108/03090560010331441. ISSN 0309-0566.
Jansen, Bernard J.; Mullen, Tracy (2008). "Sponsored search: an overview of the concept, history, and technology". International Journal of Electronic Business. 6 (2): 114. doi:10.1504/IJEB.2008.018068. ISSN 1470-6067.
Balmer, John M.T. (May 2009). Balmer, John M.T. (ed.). "Corporate marketing: apocalypse, advent and epiphany". Management Decision. 47 (4): 544–72. doi:10.1108/00251740910959413. ISSN 0025-1747.
Turner, Jamie; Shah, Reshma; Jain, Varsha (1 March 2018). "How brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies". Journal of Brand Strategy. 6 (4): 397–408. doi:10.69554/GRZK2022. Archived from the original on 18 August 2020. Retrieved 19 May 2020.
Chovanová, Henrieta Hrablik; Korshunov, Aleksander Ivanovich; Babčanová, Dagmar (1 January 2015). "Impact of Brand on Consumer Behavior". Procedia Economics and Finance. International Scientific Conference: Business Economics and Management (BEM2015). 34: 615–21. doi:10.1016/S2212-5671(15)01676-7. ISSN 2212-5671.
Dwivedi, Yogesh K.; Kapoor, Kawaljeet Kaur; Chen, Hsin (31 October 2015). "Social media marketing and advertising". The Marketing Review. 15 (3): 289–309. doi:10.1362/146934715X14441363377999.
Stubb, Carolina; Nyström, Anna-Greta; Colliander, Jonas (7 May 2019). "Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness". Journal of Communication Management. 23 (2): 109–22. doi:10.1108/JCOM-11-2018-0119. ISSN 1363-254X. S2CID 181772720.
Arrivé, Sandra (19 August 2021). "Digital brand content: underlying nature and rationales of a hybrid marketing practice". Journal of Strategic Marketing. 30 (4): 340–54. doi:10.1080/0965254X.2021.1907612. ISSN 0965-254X. S2CID 238690271. Archived from the original on 21 November 2021. Retrieved 21 November 2021.
Correia, Antonia; Kozak, Metin; Fyall, Alan; Gnoth, Juergen (2 January 2016). "Digital marketing technologies and new markets: from embryonic markets to digital marketing". Anatolia. 27 (1): 1–3. Bibcode:2016Anato..27....1C. doi:10.1080/13032917.2015.1083203. ISSN 1303-2917. S2CID 167633484.
Kim, Angella J.; Johnson, Kim K.P. (2016). "Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook". Computers in Human Behavior. 58: 98–108. doi:10.1016/j.chb.2015.12.047.
Key, Thomas Martin (2017). "Domains of Digital Marketing Channels in the Sharing Economy". Journal of Marketing Channels. 24 (1–2): 27–38. doi:10.1080/1046669X.2017.1346977. S2CID 158277744.
Heikki, Karjaluoto (2015). "The usage of digital marketing channels in SMEs". Journal of Small Business and Enterprise Development. 22 (4): 633–51. doi:10.1108/JSBED-05-2013-0073. S2CID 154532328. Archived from the original on 27 September 2022. Retrieved 6 January 2020.
Edelman, B.; Brandi, W. (2015). "Risk, Information, and Incentives in Online Affiliate Marketing". Journal of Marketing Research. 52 (1): 1–12. CiteSeerX 10.1.1.589.9857. doi:10.1509/jmr.13.0472. S2CID 15601535.
Diaz Ruiz, Carlos A. (2024). "Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising". Journal of Marketing Management. 0: 1–23. doi:10.1080/0267257X.2024.2421860. ISSN 0267-257X.
Terlutter, R.; Capella, M.L. (2013). "The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games". Journal of Advertising. 42 (2/3): 95–112. doi:10.1080/00913367.2013.774610. S2CID 144798265.
Li, H.; Lo, H. (2015). "Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements". Journal of Advertising. 44 (3): 208–18. doi:10.1080/00913367.2014.956376. S2CID 143783547.
Basil, Michael D. (1994). "Multiple Resource Theory I: Application to Television Viewing". Communication Research. 21 (2): 177–207. doi:10.1177/009365094021002003. S2CID 141021179.
Lee, J.; Ham, C.; Kim, M. (2013). "Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action". Journal of Interactive Advertising. 13 (1): 1–13. doi:10.1080/15252019.2013.768048. S2CID 145332829.
"Content Marketing", The SAGE International Encyclopedia of Mass Media and Society, SAGE Publications, Inc., 2020, doi:10.4135/9781483375519.n154, ISBN 978-1-4833-7553-3, archived from the original on 13 February 2020, retrieved 19 April 2020
Tiago, Maria Teresa Pinheiro Melo Borges;Veríssimo, José Manuel Cristóvão (2014). "Digital Marketing and Social Media; Why Bother?". INBAM, Business Horizons. 57 (6): 703–08. doi:10.1016/j.bushor.2014.07.002. S2CID 154743669.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Kim, Juran; Kang, Seungmook; Lee, Ki Hoon (1 June 2021). "Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles". Journal of Business Research. 130: 552–63. doi:10.1016/j.jbusres.2019.09.043. ISSN 0148-2963. S2CID 211448350.
Diaz Ruiz, Carlos A. (2024). "Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising". Journal of Marketing Management. 0: 1–23. doi:10.1080/0267257X.2024.2421860. ISSN 0267-257X.
French, A.; Smith, G. (2013). "Measuring brand association strength: a consumer based brand equity approach". European Journal of Marketing. 47 (8): 1356–67. doi:10.1108/03090561311324363. S2CID 32430927. Archived from the original on 27 September 2022. Retrieved 21 April 2020.
Syrjälä, Henna; Ruiz, Carlos Diaz; Leipämaa-Leskinen, Hanna; Luomala, Harri T. (1 May 2025). "From consumers to consumption: The socio-technical assemblage of the persona in market segmentation". Journal of Business Research. 194 115387. doi:10.1016/j.jbusres.2025.115387. ISSN 0148-2963.
Schiele, Kristen; Chen, Steven (26 March 2018). "Design Thinking and Digital Marketing Skills in Marketing Education: A Module on Building Mobile Applications". Marketing Education Review. 28 (3): 150–54. doi:10.1080/10528008.2018.1448283. ISSN 1052-8008. S2CID 169359274.
Staton, Mark G. (7 December 2015). "Improving Student Job Placement and Assessment Through the Use of Digital Marketing Certification Programs". Marketing Education Review. 26 (1): 20–24. doi:10.1080/10528008.2015.1091665. ISSN 1052-8008. S2CID 167964641.
Liu, Xia; Burns, Alvin C. (2 January 2018). "Designing a Marketing Analytics Course for the Digital Age". Marketing Education Review. 28 (1): 28–40. doi:10.1080/10528008.2017.1421049. ISSN 1052-8008. S2CID 169752871.
Kannan, P.K.; Li, Hongshuang "Alice" (2017). "Digital marketing: A framework, review and research agenda". International Journal of Research in Marketing. 34 (1): 22–45. doi:10.1016/j.ijresmar.2016.11.006. S2CID 168288051.
Kyle, Huggins (2017). "Seismic Shifts in the Sharing Economy: Shaking Up Marketing Channels and Supply Chains". Journal of Marketing Channels. 24 (3): 3–12. doi:10.1080/1046669X.2017.1346973. S2CID 158667931.
Herndon, Neil C. (2017). "The Sharing Economy: Opportunities and Challenges for Marketing Channels and Supply Chains". Journal of Marketing Channels. 24 (1–2): 1–2. doi:10.1080/1046669X.2017.1346970.
Thomas, Martin (2017). "Domains of Digital Marketing Channels in the Sharing Economy". Journal of Marketing Channels. 24 (27): 27–38. doi:10.1080/1046669X.2017.1346977. S2CID 158277744.
Key, Thomas Martin (3 April 2017). "Domains of Digital Marketing Channels in the Sharing Economy". Journal of Marketing Channels. 24 (1–2): 27–38. doi:10.1080/1046669X.2017.1346977. ISSN 1046-669X. S2CID 158277744.

econsultancy.com (Global: low place; English: low place)

Kates, Matthew (17 April 2013), Making digital and traditional marketing work together, Econsultancy, archived from the original on 25 November 2013
Brinkley, Claire (18 October 2012), Digital marketing is growing in Australia, but so is the skills gap, Econsultancy, archived from the original on 21 October 2012

emarketer.com (Global: low place; English: low place)

eMarketer (25 September 2013), Worldwide Ad Growth Buoyed by Digital, Mobile Adoption, eMarketer, archived from the original on 12 November 2013
"In-Store Sales Still Rule, but Digital Helps". eMarketer. Archived from the original on 29 July 2020. Retrieved 2 June 2020.

entrepreneur.com (Global: 2,631^st place; English: 1,557^th place)

Pratik Dholakiya (14 April 2015). "3 Digital Marketing Channels That Work for Every Advertiser". Entrepreneur. Archived from the original on 3 October 2015. Retrieved 17 October 2015.

europa.eu (Global: 68^th place; English: 117^th place)

commission.europa.eu

"The EU's Digital Services Act". commission.europa.eu. 27 October 2022. Retrieved 13 May 2025.

forbes.com (Global: 54^th place; English: 48^th place)

"Council Post: Top Five Social Media Platforms for Business Leaders". Forbes. Archived from the original on 18 October 2021. Retrieved 20 October 2021.

ft.com (Global: 210^th place; English: 157^th place)

lexicon.ft.com

"Definition of digital marketing". Financial Times. Archived from the original on 29 November 2017. Retrieved 22 August 2015.

"General Data Protection Regulation (GDPR) – Legal Text". General Data Protection Regulation (GDPR). Retrieved 13 May 2025.

googleblog.com (Global: 1,272^nd place; English: 837^th place)

adwords.googleblog.com

"New Study: Search Ads Lift Brand Awareness". Inside AdWords. Archived from the original on 1 February 2022. Retrieved 2 June 2020.

gwi.com (Global: low place; English: low place)

Bayindir, Nisa (15 January 2019). "Social-H2-2018-report" (PDF). Global Web Index. Archived (PDF) from the original on 18 October 2021. Retrieved 19 January 2023.

harvard.edu (Global: 18^th place; English: 17^th place)

ui.adsabs.harvard.edu

Correia, Antonia; Kozak, Metin; Fyall, Alan; Gnoth, Juergen (2 January 2016). "Digital marketing technologies and new markets: from embryonic markets to digital marketing". Anatolia. 27 (1): 1–3. Bibcode:2016Anato..27....1C. doi:10.1080/13032917.2015.1083203. ISSN 1303-2917. S2CID 167633484.

hcltech.com (Global: low place; English: low place)

"whitepaper-collaborating with digital agency" (PDF). hcltech.com. Archived (PDF) from the original on 8 January 2015. Retrieved 8 January 2015.

i-scoop.eu (Global: low place; English: low place)

Clerck, J.-P. De (10 January 2014). "Integrated marketing: the nonlinear connected buyer's journey". i-SCOOP. Retrieved 13 July 2024.
Clerck, J.-P. De (10 January 2014). "Integrated marketing: the nonlinear connected buyer journey". i-SCOOP. Archived from the original on 21 June 2020. Retrieved 19 May 2020.

iab.net (Global: low place; English: low place)

PricewaterhouseCoopers (2013), "2012 Internet Advertising Revenue Full-Year Report," April, http://www.iab.net/media/file/IABInternet Archived 27 September 2022 at the Wayback Machine AdvertisingRevenueReportFY2012POSTED.pdf/

iccwbo.org (Global: low place; English: low place)

"Digital Marketing Communication". iccwbo.org. Archived from the original on 12 October 2015. Retrieved 17 October 2015.
"Digital Marketing Communication". International Chamber of Commerce. Archived from the original on 20 December 2019. Retrieved 12 September 2017.
"The ICC Advertising and Marketing Communications Code". ICC – International Chamber of Commerce. Retrieved 13 May 2025.

inderscience.com (Global: low place; English: low place)

Jansen, Bernard J.; Mullen, Tracy (2008). "Sponsored search: an overview of the concept, history, and technology". International Journal of Electronic Business. 6 (2): 114. doi:10.1504/IJEB.2008.018068. ISSN 1470-6067.

ingentaconnect.com (Global: 3,306^th place; English: 3,189^th place)

Turner, Jamie; Shah, Reshma; Jain, Varsha (1 March 2018). "How brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies". Journal of Brand Strategy. 6 (4): 397–408. doi:10.69554/GRZK2022. Archived from the original on 18 August 2020. Retrieved 19 May 2020.
Dwivedi, Yogesh K.; Kapoor, Kawaljeet Kaur; Chen, Hsin (31 October 2015). "Social media marketing and advertising". The Marketing Review. 15 (3): 289–309. doi:10.1362/146934715X14441363377999.

iup.edu (Global: low place; English: low place)

webso.iup.edu

"Error". webso.iup.edu. Retrieved 28 February 2023.

justice.gov (Global: 918^th place; English: 556^th place)

"Office of Public Affairs | Department of Justice Prevails in Landmark Antitrust Case Against Google | United States Department of Justice". www.justice.gov. 17 April 2025. Retrieved 13 May 2025.

lboro.ac.uk (Global: 4,065^th place; English: 3,349^th place)

dspace.lboro.ac.uk

French, A.; Smith, G. (2013). "Measuring brand association strength: a consumer based brand equity approach". European Journal of Marketing. 47 (8): 1356–67. doi:10.1108/03090561311324363. S2CID 32430927. Archived from the original on 27 September 2022. Retrieved 21 April 2020.

marketingtechnews.net (Global: low place; English: low place)

"People-based marketing is the strategy of the future, new report claims". 5 May 2016. Archived from the original on 27 September 2016. Retrieved 26 September 2016.

news.google.com (Global: 59^th place; English: 45^th place)

"Ad agency joins up with AOL for marketing surveys". Archived from the original on 18 March 2021. Retrieved 11 March 2015.

nielsen.com (Global: 7,868^th place; English: 5,274^th place)

Nielsen (10 March 2016). "Digital Advertising is Rising in Canada, Requiring More Sophisticated Measures of Success". Nielsen. Archived from the original on 18 March 2016. Retrieved 25 March 2016.
Nielsen (20 January 2016). "Connected Commerce is Creating Buyers Without Border". Nielsen Global. Archived from the original on 23 January 2016. Retrieved 25 March 2016.
"Connected Commerce Is Creating Buyers Without Borders". Nielsen Global. Archived from the original on 23 January 2016. Retrieved 6 March 2018.

psu.edu (Global: 207^th place; English: 136^th place)

citeseerx.ist.psu.edu

Edelman, B.; Brandi, W. (2015). "Risk, Information, and Incentives in Online Affiliate Marketing". Journal of Marketing Research. 52 (1): 1–12. CiteSeerX 10.1.1.589.9857. doi:10.1509/jmr.13.0472. S2CID 15601535.

pymnts.com (Global: low place; English: low place)

PYMNTS (9 January 2018). "Study Finds Consumers Research Before They Buy". PYMNTS.com. Archived from the original on 9 August 2020. Retrieved 19 May 2020.

reuters.com (Global: 49^th place; English: 47^th place)

Reuters Editorial. "Global spending on digital marketing nears $100 billion: study". U.S. Archived from the original on 23 September 2018. Retrieved 24 September 2018. {{cite news}}: |author= has generic name (help)
"Google holds illegal monopolies in ad tech, US judge finds". Reuters. Archived from the original on 26 April 2025. Retrieved 13 May 2025.

sagepub.com (Global: 731^st place; English: 638^th place)

sk.sagepub.com

"Content Marketing", The SAGE International Encyclopedia of Mass Media and Society, SAGE Publications, Inc., 2020, doi:10.4135/9781483375519.n154, ISBN 978-1-4833-7553-3, archived from the original on 13 February 2020, retrieved 19 April 2020

salesforce.com (Global: low place; English: low place)

"Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want". Salesforce Blog. Archived from the original on 27 May 2020. Retrieved 2 June 2020.

sciencedirect.com (Global: 149^th place; English: 178^th place)

Leeflang, Peter S.H.; Verhoef, Peter C.; Dahlström, Peter; Freundt, Tjark (1 February 2014). "Challenges and solutions for marketing in a digital era". European Management Journal. 32 (1): 1–12. doi:10.1016/j.emj.2013.12.001. ISSN 0263-2373.
Kim, Juran; Kang, Seungmook; Lee, Ki Hoon (1 June 2021). "Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles". Journal of Business Research. 130: 552–63. doi:10.1016/j.jbusres.2019.09.043. ISSN 0148-2963. S2CID 211448350.

searchenginejournal.com (Global: low place; English: 8,795^th place)

1.0kshares; 22kreads (22 June 2018). "Why Your SEO Focus Should Be Brand Building". Search Engine Journal. Archived from the original on 30 May 2020. Retrieved 2 June 2020.{{cite web}}: CS1 maint: numeric names: authors list (link)

semanticscholar.org (Global: 11^th place; English: 8^th place)

api.semanticscholar.org

Curran, James; Fenton, Natalie; Freedman, Des (2016). Misunderstanding the Internet. doi:10.4324/9781315695624. ISBN 9781315695624. S2CID 246616261.
Kannan, P.K.; Li, Hongshuang "Alice" (March 2017). "Digital marketing: A framework, review and research agenda". International Journal of Research in Marketing. 34 (1): 22–45. doi:10.1016/j.ijresmar.2016.11.006. ISSN 0167-8116. S2CID 168288051.
Stubb, Carolina; Nyström, Anna-Greta; Colliander, Jonas (7 May 2019). "Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness". Journal of Communication Management. 23 (2): 109–22. doi:10.1108/JCOM-11-2018-0119. ISSN 1363-254X. S2CID 181772720.
Arrivé, Sandra (19 August 2021). "Digital brand content: underlying nature and rationales of a hybrid marketing practice". Journal of Strategic Marketing. 30 (4): 340–54. doi:10.1080/0965254X.2021.1907612. ISSN 0965-254X. S2CID 238690271. Archived from the original on 21 November 2021. Retrieved 21 November 2021.
Correia, Antonia; Kozak, Metin; Fyall, Alan; Gnoth, Juergen (2 January 2016). "Digital marketing technologies and new markets: from embryonic markets to digital marketing". Anatolia. 27 (1): 1–3. Bibcode:2016Anato..27....1C. doi:10.1080/13032917.2015.1083203. ISSN 1303-2917. S2CID 167633484.
Key, Thomas Martin (2017). "Domains of Digital Marketing Channels in the Sharing Economy". Journal of Marketing Channels. 24 (1–2): 27–38. doi:10.1080/1046669X.2017.1346977. S2CID 158277744.
Heikki, Karjaluoto (2015). "The usage of digital marketing channels in SMEs". Journal of Small Business and Enterprise Development. 22 (4): 633–51. doi:10.1108/JSBED-05-2013-0073. S2CID 154532328. Archived from the original on 27 September 2022. Retrieved 6 January 2020.
Edelman, B.; Brandi, W. (2015). "Risk, Information, and Incentives in Online Affiliate Marketing". Journal of Marketing Research. 52 (1): 1–12. CiteSeerX 10.1.1.589.9857. doi:10.1509/jmr.13.0472. S2CID 15601535.
Terlutter, R.; Capella, M.L. (2013). "The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games". Journal of Advertising. 42 (2/3): 95–112. doi:10.1080/00913367.2013.774610. S2CID 144798265.
Li, H.; Lo, H. (2015). "Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements". Journal of Advertising. 44 (3): 208–18. doi:10.1080/00913367.2014.956376. S2CID 143783547.
Basil, Michael D. (1994). "Multiple Resource Theory I: Application to Television Viewing". Communication Research. 21 (2): 177–207. doi:10.1177/009365094021002003. S2CID 141021179.
Lee, J.; Ham, C.; Kim, M. (2013). "Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action". Journal of Interactive Advertising. 13 (1): 1–13. doi:10.1080/15252019.2013.768048. S2CID 145332829.
Tiago, Maria Teresa Pinheiro Melo Borges;Veríssimo, José Manuel Cristóvão (2014). "Digital Marketing and Social Media; Why Bother?". INBAM, Business Horizons. 57 (6): 703–08. doi:10.1016/j.bushor.2014.07.002. S2CID 154743669.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Kim, Juran; Kang, Seungmook; Lee, Ki Hoon (1 June 2021). "Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles". Journal of Business Research. 130: 552–63. doi:10.1016/j.jbusres.2019.09.043. ISSN 0148-2963. S2CID 211448350.
French, A.; Smith, G. (2013). "Measuring brand association strength: a consumer based brand equity approach". European Journal of Marketing. 47 (8): 1356–67. doi:10.1108/03090561311324363. S2CID 32430927. Archived from the original on 27 September 2022. Retrieved 21 April 2020.
Schiele, Kristen; Chen, Steven (26 March 2018). "Design Thinking and Digital Marketing Skills in Marketing Education: A Module on Building Mobile Applications". Marketing Education Review. 28 (3): 150–54. doi:10.1080/10528008.2018.1448283. ISSN 1052-8008. S2CID 169359274.
Staton, Mark G. (7 December 2015). "Improving Student Job Placement and Assessment Through the Use of Digital Marketing Certification Programs". Marketing Education Review. 26 (1): 20–24. doi:10.1080/10528008.2015.1091665. ISSN 1052-8008. S2CID 167964641.
Liu, Xia; Burns, Alvin C. (2 January 2018). "Designing a Marketing Analytics Course for the Digital Age". Marketing Education Review. 28 (1): 28–40. doi:10.1080/10528008.2017.1421049. ISSN 1052-8008. S2CID 169752871.
Kannan, P.K.; Li, Hongshuang "Alice" (2017). "Digital marketing: A framework, review and research agenda". International Journal of Research in Marketing. 34 (1): 22–45. doi:10.1016/j.ijresmar.2016.11.006. S2CID 168288051.
Kyle, Huggins (2017). "Seismic Shifts in the Sharing Economy: Shaking Up Marketing Channels and Supply Chains". Journal of Marketing Channels. 24 (3): 3–12. doi:10.1080/1046669X.2017.1346973. S2CID 158667931.
Thomas, Martin (2017). "Domains of Digital Marketing Channels in the Sharing Economy". Journal of Marketing Channels. 24 (27): 27–38. doi:10.1080/1046669X.2017.1346977. S2CID 158277744.
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Digital marketing (English Wikipedia)

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